Golden Chick Brings Back Fiery Menu Items to Kick Off Wicked Celebration

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Big & Wicked Chicken Sandwich returns after rave reviews

April 18, 2023 // Franchising.com // DALLAS - Richardson-based Golden Chick announced the return of one of its popular limited-time menu items, the Big & Wicked Chicken Sandwich. Now available through June 11, the return kicks off Golden Chick’s spicy and aptly named “Wicked Celebration,” alongside Wicked Wings to welcome the return of warm weather. The decision to bring the offering back to Golden Chick was a direct result of overwhelmingly positive customer feedback following the respective launches of each menu item.

The Big & Wicked Chicken Sandwich utilizes aspects from two other successful Golden Chick menu items, the Wicked Wings and Big & Golden® Chicken Sandwich, and made its system-wide debut this January. The hand-breaded all-white meat chicken sandwich is an extension of Golden Chick’s Wicked chicken creations, which have evolved from regional products to limited-time offerings, and now, into menu mainstays.

“The Wicked Celebration is a demonstration of how we’ve taken customer feedback and turned it into a promotion that delivers on flavors guests are seeking,” said Mark Parmerlee, president and chairman of Golden Chick. “Wicked Wings and Big & Wicked Chicken Sandwich performed tremendously in terms of sales and customer reviews, so it was important for us as a brand to address this response. We are also excited to offer both of these menu items at an outstanding price to our customers.”

The hand-breaded and marinated Wicked Wings are available in both regular and spicy varieties. The regular variety focuses on the classic taste of Golden Chick’s fried chicken, while the spicy version is dusted in a coating of signature Lotta Zing® seasoning for an added layer of flavor.

“The evolution of these menu items from test kitchen items to permanent menu offerings is a testament to the success of our menu innovation progress at Golden Chick,” said Howard Terry, Golden Chick’s chief marketing officer. “We use menu innovation as a way to introduce new customers to Golden Chick, and to provide our current customers with something new and exciting to try.”

Guests are welcome to stop at Golden Chick to grab either one, or both, of these menu items while they still can. Along with value pricing, Golden Chick app holders will be able to unlock even more savings on the Wicked Wings during Wing Wednesdays and Wing Weekends where app users receive $5 off their order of a 24-piece Wicked Wings that comes with four Yeast rolls. The Big & Wicked Chicken Sandwich will also be available as a combo meal with a Southern-style side and a 30-ounce beverage.

SOURCE Golden Chick

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