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Salata Salad Kitchen Expands Texas Footprint with Second Location Announced for Frisco

By: Salata |  1 Shares     516 Reads

Leading Built-To-Order Salad Kitchen’s First Franchisee Signs Lease for Newest Restaurant

November 07, 2023 // Franchising.com // FRISCO, Texas - Salata Salad Kitchen, the built-to-order salad kitchen that allows guests to customize and create meals that fit their lifestyle, announced a second location coming soon to Frisco, TX featuring expanded dressings, products, and more. The location will be operated by Michael Mina, Salata's first-ever Dallas franchisee whose original location was Preston Center in the Park Cities. As Mina's fifth Salata restaurant, the Frisco location is set to open January 2024 along the tollway, conveniently situated at 4880 Eldorado Parkway Suite 600 Frisco TX, 75033.

“The people of Frisco are known for their warmth and hospitality”, said Mina. “It’s a thriving community brimming with diverse, health-conscious individuals and families who lead vibrant, active lives. I’m eagerly anticipating contributing to this welcoming community through Salata. We aim to create a dining experience for all ages that harmonizes with their wellness-oriented lifestyle and become one with the community.”

Houston-based Salata offers built-to-order salads and wraps alongside soups, teas, and lemonades, empowering guests to customize their ideal meal in an accessible way. With more than 50 fresh toppings available on the menu, including fruits, vegetables and proteins prepared in-house daily and house-made salad dressings, Salata has established a loyal following by providing customizable and healthy options for any lifestyle.

"Michael's unwavering dedication to our brand since the beginning,” as noted by Salata's President, Michele Maerz. “He has played an integral role in Salata's journey of growth, embodying our mission and values wholeheartedly. We are excited to have him spearhead our ongoing expansion in Frisco."

Salata has maintained its place at the leading edge of the fast casual restaurant category with tech-enabled advancements. Continually looking to evolve and find fresh, innovative ways to meet the needs of its guests and franchisees while staying true to its brand, Salata recently launched a systemwide restaurant “Refresh” program. Officially launching in 2022, the program guides existing franchisees in updating the brand’s legacy restaurants with a completely new look and feel, which offers the clean and fresh ambiance guests have come to associate with the salad kitchen’s menu and ingredients. The new, crisp design is as appealing to operators as it is to guests with a separate online order station, offering a quick and easy pickup option and increased operational efficiencies for franchisees and their teams.

For more information on the Salata franchise opportunity, visit https://franchise.salata.com/.

About Salata

Salata Salad Kitchen is a fast casual salad franchise founded in 2005 by Berge Simonian in Houston. The brand was developed to provide quick, healthy meal options to guests. The menu features more than 50 fresh toppings and house-made dressings for guests to customize their salads and wraps so they can eat, feel and live the way they want. With no complex or intimidating ingredients, the options are simple and familiar for customers of all backgrounds. Topped with excellent customer service, the Salata experience is simple, playful and genuine.

Beyond its inclusive and welcoming experience, Salata offers guests a generous loyalty program. Customers can download the Salata mobile app and sign up to order ahead and earn tasty rewards. Once signed up, customers receive one point for every dollar spent at Salata. Every 100 points earns guests a $7 salad kitchen credit and app users have exclusive access to bonus rewards opportunities such as double points weeks.

The brand began franchising in 2006 and has now expanded to more than 90 locations in Texas, Georgia, Southern California, Louisiana, and North Carolina.

For more information about Salata, visit https://www.salata.com/. 

SOURCE Salata

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