Batteries Plus & Duracell Ignite Children’s Holiday Spirit With Annual Toys For Tots Partnership

By: Batteries Plus | 3 Shares 169 Reads

December 07, 2023 // Franchising.com // HARTLAND, Wis. - With the holiday season in full swing, it marks the time of year to give back and spread cheer. That is why Batteries Plus is proud to announce its continued partnership with Duracell and the U.S. Marines’ Toys for Tots Campaign for the fourth consecutive year and spread joy by powering tens of thousands of children’s toys and games this holiday season.

In the exclusive partnership with Duracell, Batteries Plus donated over 100,000 AA and AAA batteries to the national children’s charity. The batteries will be used to power donated toys and games, giving life to thousands of gifts that will make their way into children’s hands this December. The joint initiative underscores both companies’ commitment to giving back to the communities they serve by ensuring that every child experiences the magic of the holiday season. In fact, Batteries Plus franchise owners nationwide are once again hosting bins in local stores. In addition, the Batteries Plus corporate offices in Wisconsin also collected toys for their local Toys for Tots chapters.

“We are thrilled to continue our partnership with Duracell and Toys for Tots for the fourth holiday season bringing our four-year donation to 400,000 batteries,” said Scott Williams, CEO of Batteries Plus. “At Batteries Plus, we understand the importance of powering not only devices but also the festive spirit in children during the holidays. By joining forces with Duracell and Toys for Tots, we hope to make a lasting impact on families and communities across the nation.”

The unique partnership continues to be a welcomed addition to the Toys for Tots mission. While the donated gifts are the foundation of the company’s efforts, many of these toys require batteries which typically are not included, making this generous contribution from Batteries Plus and Duracell even more special to both Toys for Tots and the children who receive the gifts.

"We are very pleased to welcome Batteries Plus back as a National Corporate Sponsor of the Marine Toys for Tots Campaign," said retired Marine Colonel Ted Silvester, Vice President of the Marine Toys for Tots Foundation " With their generous support, we will be able to fulfill the Christmas holiday dreams of thousands of less fortunate children, who otherwise might have been forgotten."

Toys for Tots refuses to distribute incomplete toys, and the organization considers a toy without the required batteries to be just that. The benefit of Batteries Plus and Duracell’s donation is twofold: it makes any incomplete toys whole and allows Toys for Tots to use available dollars to purchase more toys versus batteries.

“In our ongoing collaboration with Batteries Plus, Duracell® is delighted to come together once again for another holiday season to support the Toys for Tots campaign,” said Andrew Wales, Sr. Sales Manager – North America. “Our shared dedication to supporting our neighbors and communities nationwide is the driving force behind our annual partnership with Batteries Plus and Toys for Tots. Together we ensure that each donated toy is accompanied by the necessary batteries, bringing joy to every child as they unwrap their gifts on Christmas morning.”

SOURCE Batteries Plus

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