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Potbelly Accelerates Franchise Growth in 2024

By: Potbelly Sandwich Works |  0 Shares     516 Reads

Fast-growing neighborhood sandwich shop continues rapid expansion with 192 new shop commitments under Franchise Growth Acceleration Initiative

January 23, 2024 // Franchising.com // CHICAGO - Potbelly Corporation (NASDAQ: PBPB), the iconic neighborhood sandwich shop, has announced the signing of 192 new development commitments, putting the brand on track for rapid expansion across the U.S.

Since the launch of its Franchise Growth Acceleration Initiative, the brand has signed shop development agreements in regions from coast to coast including New York, Maryland, Florida, Ohio, Washington, Arkansas, North Carolina, Tennessee and Texas, with experienced operators from well-known restaurant brands such as Burger King, Dunkin’, Wendy’s and Wingstop.

Potbelly founder and former CEO Bryant Keil and his son, Hampden, are among the franchisee partners who signed an agreement with Potbelly in 2023. In July, Potbelly announced it had finalized a 27-shop agreement with Mr. Keil, which included the purchase of 12 existing shops in Maryland and a commitment to build an additional 15 shops in the state.

“Hampden and I are thrilled to continue the Potbelly story in [our home state of] Maryland,” said Mr. Keil, who was CEO of Potbelly from 1996 to 2008. “Ever since I tried my first hot, toasty sandwich, I’ve had incredible passion for this brand and what it could become. We’re thrilled to be part of the Potbelly story again, bringing craveable food and good vibes to more areas of Maryland in the coming years.”

“Our 5-Pillar Strategy, which focuses on traffic-driven profitability and franchise unit growth, has yielded impressive results since putting it in place in late 2020,” said Bob Wright, President and CEO of Potbelly. “We’re pleased with the continued momentum we’ve seen in 2023 in sales and traffic growth, margin expansion and franchise development commitments across the U.S. Looking ahead, Potbelly is prioritizing further expansion with experienced, multi-unit restaurant owner-operator groups, and we’re committed to realizing growth in new and existing markets where we’re confident the brand will continue to thrive. We’re thrilled to bring the unique Potbelly experience to customers in so many new locations across the country.”

As part of Potbelly’s ongoing Franchise Growth Acceleration Initiative, the company has a long-term goal of reaching 2,000 shops, with approximately 85% of those locations being franchised. Qualified franchise candidates can benefit from the sandwich concept’s flexible shop designs – including inline, endcap, drive-thru and non-traditional locations – which are equipped with tech-enabled enhancements to foster in-shop, take-out and delivery dining. These factors, along with a diverse menu and multiple revenue streams driven by various dayparts, all make Potbelly an attractive franchise restaurant investment.

Learn more about franchise opportunities with Potbelly at potbelly.com/franchising-why-potbelly.

About Potbelly

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country - with approximately 425 shops in the United States including roughly 75 franchised shops. For more information, please visit our website at potbelly.com.

Forward Looking Statements

This press release may contain statements that might be considered forward-looking statements or predictions of future operations including with respect to the shop development agreements signed with franchisee partners, the franchise partner’s ability to benefit Potbelly, Potbelly’s outlook for 2024 and beyond, Potbelly’s growth momentum and performance in new locations and Potbelly’s ability to successfully execute on its Franchise Growth Acceleration Initiative. Such statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and are based on management’s belief or interpretation of information currently available. These statements and assumptions involve certain risks and uncertainties. Actual events may also differ from these expectations as a result of the risks identified from time to time in our filings with the Securities and Exchange Commission. We assume no duty to update these statements as of any future date

SOURCE Potbelly

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Media Contact:

Lee Escobedo
Champion
972.930.9933
lescobedo@championmgt.com

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