Bojangles Introduces Bo's Bird Dog: A Flavorful Twist on a Classic Favorite
Featuring fan-favorite Supremes in a bun, Bo’s Bird Dog is the ideal on-the-go snack for fans and teams
August 09, 2024 // Franchising.com // CHARLOTTE, N.C. - Bojangles is giving chicken lovers a tasty, on-the-go way to enjoy one of its most popular menu items with the all-new Bo’s Bird Dog. A spin on a classic hot dog, the Bo’s Bird Dog features a Bojangles Chicken Supreme tender nestled in a split-top bun, topped with thick-cut pickles and drizzled with Carolina Gold sauce – a sweet and tangy honey mustard-based BBQ sauce.
“Bo’s Bird Dogs offer a delicious and portable way to feed the whole crew – whether it’s in the car or for your kids’ sports team,” said Chef Marshall Scarborough, Bojangles’ VP of menu and culinary innovation. “It combines Bojangles’ signature flavors and ingredients into a convenient handheld package, perfect for a meal or snack on the go.”
Bo’s Bird Dogs can be enjoyed on their own, with a fixin’ and Legendary Iced Tea or ordered in bulk for any gathering, sporting event or family meal.
To celebrate the limited time offering in appropriate fashion, Bojangles is visiting Little League and Miracle League games across its footprint with an eye-catching, custom-made hot dog stand, surprising families and players with free Bo’s Bird Dogs when they download the Bojangles app. Youth sports families and fans – including Bojangles employees – have long leaned on Bojangles to cater their pre-and-post-game meals, so Bo decided to bring convenience and flavor straight to parks across its footprint. The traveling tour will be announced soon – including markets and game dates.
Fans can try a Bo’s Bird Dog today by visiting their local restaurant, downloading the bright yellow Bo App to order delivery or pick-up or using their favorite delivery provider. But hurry – they’re only available for a limited time, so grab one (or a few!) while you can.
About Bojangles, Inc.
Bojangles, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes. Founded in 1977 in Charlotte, North Carolina, Bojangles® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded chicken, flavorful fixins (sides) and Legendary Iced Tea®. Currently, Bojangles has more than 800 systemwide restaurants in 17 states. Over the past several years, the brand has garnered noteworthy industry recognition including being named No. 4 in the chicken category by Entrepreneur Magazine, ranking #43 in Technomic’s Top 500 Chains, and #32 in QSR’s Top 50 Fast Food Chains. For more information, visit www.bojangles.com or follow Bojangles on Facebook, Instagram, and Twitter.
SOURCE Bojangles, Inc.
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