Potbelly Sweetens Springtime with the Introduction of New Dulce De Leche Cookie and Cinnamon Churro Shake
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Potbelly Sweetens Springtime with the Introduction of New Dulce De Leche Cookie and Cinnamon Churro Shake

Iconic Neighborhood Sandwich Shop Adds Two New Temptations to Its Signature Sweet Treat Line-Up for a Limited Time

April 22, 2024 // Franchising.com // CHICAGO – Potbelly (NASDAQ: PBPB) is adding a dash of cinnamon and drizzle of dulce de leche to sweeten the spring season with its new Dulce De Leche Cookie and Cinnamon Churro Shake. 

Starting Monday, April 22, the exclusive limited-time Dulce De Leche Cookie and Cinnamon Churro Shake will whisk taste buds away to a new realm of classic churro delights and creamy caramel flavors.

Baked fresh in-shop daily, the limited-time cookie is infused with the irresistible decadence of dulce de leche and its creamy caramel richness. It pairs perfectly with the Cinnamon Churro Shake, which blends tastes of cinnamon and vanilla while embracing the essence of a classic churro. Hand-dipped and crafted with premium ice cream and cold milk, this shake is finished off with a signature shortbread cookie on the straw.

“There’s a special place in our fans’ hearts for Potbelly cookies and shakes, and it’s that emotional connection that inspires us to create unique treats that blend familiar flavors with innovative twists,” said Eric Chenel, Director of Consumer Insights and Innovation at Potbelly. “We’re confident that we’ll have fans hooked on these fresh additions to our line-up after just one taste.”

Joining the brand’s signature Oatmeal Chocolate Chip, Chocolate Brownie, Sugar Cookies, and hand-dipped shakes, the Dulce De Leche Cookie and Cinnamon Churro Shake will be available while supplies last through the Potbelly App, potbelly.com, third-party delivery apps, and in-shop.

For exclusive offers and rewards, Potbelly encourages fans to join the Potbelly Perks program, where they can unlock special offers on the entire menu. To sign up for the Potbelly Perks rewards program, visit www.potbelly.com/perks, and, for more information on Potbelly, visit www.potbelly.com

About Potbelly

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles for more than 40 years with warm, toasty sandwiches, signature salads, hand-scooped ice cream in creamy shakes, customized just the way customers want them. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with more than 340 company-owned shops in the United States. Additionally, Potbelly franchisees operate 80 shops in the United States. For more information, please visit our website at www.potbelly.com

SOURCE Potbelly Corporation

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Media Contact:

Donna Kang  ‭
(847) 946-7257‬
dkang@allpointspr.com 

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