Happy Joe’s Continues Expansion in Egypt
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Happy Joe’s Continues Expansion in Egypt

May 20, 2024 // Franchising.com // CAIRO - Egypt is a land known for pyramids, its mighty river and, thanks to Happy Joe’s Pizza & Ice Cream, family-sized servings of pizza.

Dating back to 2022, the beloved pizza brand has been expanding across Egypt through a 25-unit franchise agreement led by the President of Happy Joe’s Middle East LLC, Ahmed El Batran. Ahmed is supported by his partners and family members: father Mohamed Magdy El Batran, and family members, mother Abeer Ahmed Abdelhalim Elkabbany and sisterZina Mohamed Magdy El Batran.

The group’s first location opened to huge fanfare in the Cairo suburb of Roxy, before expanding to two more locations in the greater Cairo area. This summer, two more locations are scheduled to open in the city of El Sheikh Zayed at 26th of July Road, and another outside of Cairo up in Amwaj, on the North Coast.

“In addition to 26th of July Road being an excellent Delco and pickup location, that restaurant will enable us to provide delivery service to parts of Sheikh Zayed not covered by other Happy Joe's locations, as well as new areas such as Royal City, Palm Hills and Khamayel,” Chief Happiness Officer, CEO and President, Tom Sacco said.

Located inside a mall and near several resorts, the Amwaj Happy Joe’s will benefit from abundant local tourism. The location is perfect for vacationers looking for a bite to eat while traveling with family. For that reason, it will only be open during the summer months.

Happy Joe’s is a family affair for Ahmed, who grew up watching his father and uncles own and operate the popular Midwestern brand’s franchises in the 1980s and 1990s. While pursuing other career interests, Ahmed saw the recent success and global growth of Happy Joe’s and decided to bring the pizza and party paradise back to The Land of Ra.

“I have a deep connection with Happy Joe’s, and so many memories of spending time with family, eating their signature pizzas and having the time of my life playing games and indulging in the ice cream offerings,” said President Ahmed El Batran. “My family and I are very passionate about bringing those experiences to families across Egypt.”

Happy Joe’s has specialty pizzas – such as the 200+ pepperonis stacked on a Lollapalooza pepperoni pizza and the Taco Joe, with its layers of ground beef, lettuce, tomatoes, cheese and taco sauce. Children can play games, win prizes and top their visit off with ice cream. Happy Joe’s is proud to be a restaurant that creates magical memories for families across the world that last a lifetime.

SOURCE Happy Joe’s Pizza & Ice Cream

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