BrightStar Care® Wins Distinguished Franchise Update Media 2024 Innovation Award
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BrightStar Care® Wins Distinguished Franchise Update Media 2024 Innovation Award

July 10, 2024 // Franchising.com // Franchise Update Media conducted its sixth annual Franchise Innovation Awards contest this spring. The goal of the awards is to identify and recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand. BrightStar Care, the nation's leading home care and medical staffing franchise, was recognized with the Most Innovative Employee Retention Award, under the Franchise Innovation Awards series. The award celebrates the home care franchise’s Best & Brightest annual campaign, which recognizes four outstanding caregivers and four nurses across BrightStar Care’s national network of 20,000 healthcare workers

“We are honored to be included among other top franchises in the annual Franchise Innovations Awards for the second consecutive year,” said Pete First, Chief Development Officer at BrightStar Care. “We are passionate about hiring and retaining the Best & Brightest nurses and caregivers who provide our clients with A Higher Standard® of home care services and are proud to be a part of a network that holds those same values. Our franchisees, corporate staff, and local staff help ensure the Best & Brightest awards run smoothly and give due recognition to our amazing caregiver and nursing staff.”

A panel of judges evaluated the innovation, objectives, and results of more than 150 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources. Twenty-two winners were chosen from among the four categories. Winners will be profiled in Franchise Update magazine.

Receiving the Human Resources category award for Employee Retention, BrightStar Care is passionate about helping franchisees get the right people in the right place. Because delivering a higher standard of care is contingent upon retaining and hiring the Best & Brightest, this campaign fulfilled the two-fold purpose of reaching clients, as well as current and prospective nurses and caregivers. In addition to publicly recognizing and rewarding the individuals who already fulfill their roles with distinction and compassion, BrightStar Care thrives in showing how they can make a difference through the eyes, voices, and hearts of clients and fellow associates. Authentic testimonials have proven to be a strong strategic approach when attracting and retaining caregivers and nurses, as well as clients.

SOURCE BrightStar Care

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