• Home:
• News:
• Batteries Plus:

Batteries Plus Strengthens Leadership with New Appointments and Focus on Diversity

By: Batteries Plus |  0 Shares     39 Reads

October 01, 2024 // Franchising.com // HARTLAND, Wis. – Batteries Plus is emphasizing leadership, diversity, and opportunities for underrepresented communities. As part of this strategy, the brand is announcing two key leadership appointments that will play a pivotal role.

Victor Daher, a seasoned franchise development expert with extensive experience in diverse markets, has been named the Global Vice President of Franchise Development after four successful years with Batteries Plus. Fluent in Portuguese, Spanish, and English, Daher’s multicultural perspective and commitment to diversity align with the brand’s mission to foster entrepreneurial growth and community support through franchising. His unique background as the son of a franchisor in Recife, Brazil, further underscores Batteries Plus’ focus on diversity as a core pillar of its long-term strategy.

“In my career, I’ve seen firsthand how franchising can transform lives and communities,” said Daher. “At Batteries Plus, we’re not just expanding our footprint, we’re bringing the power of entrepreneurship to areas that need it most. Our new strategy is focused on ensuring that our potential international partners have the same opportunities and support that have made our U.S. franchisees successful.”

Batteries Plus is also proud to announce the promotion of Brandon Mangual to Vice President of Franchise Development. Previously serving as Managing Director of Franchise Development, Mangual has been instrumental in driving domestic franchise growth. 

“Our goal is to ensure that every Batteries Plus franchisee, whether in the U.S. or abroad in the future, has the tools and support they need to thrive,” said Mangual. “We’re excited to strengthen our development strategy, with diversity and inclusion playing a central role in our approach.”

As part of this strategy, Batteries Plus is building new partnerships with Latino business organizations to identify and cultivate franchisee candidates, both in the U.S. and internationally. 

SOURCE  Batteries Plus

###