Walk-On’s Sports Bistreaux Adds to Their Roster With a 20-Restaurant Development Deal with Port Royal Brands

By: Walk-On's | 0 Shares 119 Reads

November 12, 2024 // Franchising.com // Atlanta, GA. – Walk-On’s Sports Bistreaux announced it has signed a 20-restaurant development deal with Port Royal Brands to bring its family-friendly sports bar and amped-up flavors to fans throughout Georgia and Tennessee. This agreement marks the first since the company announced its new restaurant format featuring a smaller footprint, upgraded technology and enhanced guest experience.

Port Royal Founder and Chairman Phil Sanford previously owned The Krystal Company Restaurant Brand, which he grew to over 400 restaurants in 13 states during his leadership. He brings a wealth of restaurant experience in addition to previously serving as Chairman and CEO of Jackson Hewitt Tax Services, overseeing the re-capitalization of the company and the expansion of exclusive tax preparation services in Walmart stores across the nation.

Port Royal Brands’ Chief Executive Officer Jef Wallace is a proven leader with expertise in strategy creation and transformation execution for several global restaurant brands. He brings a holistic view of franchising with deep backgrounds in real estate, supply chain, operations and finance.

“Port Royal is excited to begin our partnership with a truly authentic restaurant brand that creates a home team environment for sports enthusiasts of all ages,” said Sanford.

The restaurants developed will feature the new, modern restaurant prototype, with an elevated exterior design, immersive sports experience, and state-of-the-art kitchens. Guests will enjoy Walk-On’s signature scratch-kitchen menu with amped-up flavors. Knowing it is critical to execute with precision and passion, Walk-On’s partners with operators who are knowledgeable about their businesses and approach each day with drive and determination.

With Port Royal’s proven track record of success both operating and advising hundreds of successful companies, they are no strangers to winning in the world of restaurants.

“We know that the restaurant business is not an individual sport. Along with a distinctive brand and exceptional food, you must have a dynamic team. Walk-On’s knocks it out of the park as thoughtful partners and system innovators,” said Wallace. “They are already providing us with the systems, guidance, and support to help us accelerate our operating plans.”

The first of Port Royal’s Walk-On’s locations is set to open in 2025.

SOURCE Walk-On's Sports Bistreaux

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