Setting New Standards: Massageluxe’s Exceptional Year in Review

Setting New Standards: Massageluxe’s Exceptional Year in Review

How MassageLuXe’s Record-Breaking 2024 Set the Stage for Unstoppable Growth in 2025

January 14, 2025 // Franchising.com // ST. LOUIS, Mo., –  MassageLuXe, a premier spa franchise specializing in high-quality massage, facial, and waxing services, announces the close of a record-setting year ending 2024 with new spa openings, 15 locations in site selection and development and nearly $80M in systemwide sales. The industry mover has no plans of slowing down as it continues to expand its footprint nationwide, rapidly approaching its milestone 100th location.

Throughout 2024, MassageLuXe entered new cities across the country including Doylestown, Pa., Wake Forest, N.C., Saratoga Springs, Utah, Estero, Fla., and West Frisco, Texas. These strategic openings highlight the brand’s steady growth and commitment to delivering exceptional spa experiences to more communities nationwide. Notably, 33% of MassageLuXe’s growth over the past three years has come from existing franchisees who have chosen to expand their investment, proving the strength of the business model and the scalability of the brand.

MassageLuXe’s success was backed by several awards throughout 2024 including rankings in Franchise Business Review’s Top Franchises for Veterans and Women, Entrepreneur Magazine’s Top Franchises for DEI and Diversity, Newsweek’s Best Customer Service as well as secured a spot in the Franchise Times Top 400.

The end of this month will mark one year for MassageLuXe’s new CEO, Kristen Pechacek who has already made a huge impact on the growing brand. One of Pechacek’s biggest initiatives of 2024 was spearheading MassageLuXe’s first-ever franchise conference. The event was held in Nashville, Tenn., and provided a platform for franchisees to connect, collaborate, and strategize for continued success.

“This past year has been a remarkable chapter in MassageLuXe’s journey,” said Kristen Pechacek, CEO of MassageLuXe. “It has been an incredible privilege to support our franchisees and witness their growth and success. As we approach our 100th location, we remain focused on delivering exceptional spa experiences while growing and supporting our franchise community. MassageLuXe had a strong 2024, and as we move into 2025, My goal is to continually innovate and advance the brand, achieving greater success year after year.”

MassageLuXe is actively seeking motivated individuals to partner with as the brand continues expanding across the country. Whether you're looking to complement your current career, already own a business, or are interested in dedicating yourself full-time to the spa industry, MassageLuXe could be the perfect opportunity for you. To learn more about franchising with MassageLuXe and the available franchise incentives, visit: https://massageluxe.com/franchise-opportunities/
 
For more information about MassageLuXe, visit: https://massageluxe.com.

About MassageLuXe

Founded in 2007 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment. Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has 92 locations across 20 states and plans to double in size in the next three years.

SOURCE MassageLuXe

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Media Contact:

Jordyn Whitted
(704) 848-7811
[email protected]  

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