iSmash Surpasses 100 Franchise Locations After Only 3 Years of Franchising

Nation’s First and Largest Rage Room Franchise Caps Breakout Year with Record Franchise Sales and Rapid Expansion

December 08, 2025 // Franchising.com // ROCHESTER, N.Y. – iSmash, the high-energy interactive entertainment brand known for its adrenaline-pumping Rage Rooms, colorful Splatter Paint, and adventurous Axe Throwing experiences, has officially surpassed 100 franchise locations sold nationwide, closing out a historic year for the emerging franchise concept. Leveraging its first-to-market advantage, iSmash is solidifying its position as the largest and fastest-growing rage room franchise in the United States.

Since launching in 2018, iSmash has rapidly evolved from a single idea sparked by a viral video into a national entertainment powerhouse. Over the past 18 months alone, the brand has sold nearly 90 territories and is now on track to open 40 new locations in 2026, fueled by surging consumer demand, strong unit economics and a franchise development pipeline that continues to accelerate quarter after quarter. The system now includes nine open locations, eight more under construction and a dynamic slate of upcoming openings across top metropolitan markets, including Dallas, Houston, Los Angeles, Seattle, Boston, San Francisco, Chicago, Orlando, Atlanta and Nashville.

“Surpassing 100 franchises sold is a milestone that reflects the energy and excitement consumers and group clients feel around the brand’s experience. And, it also signals franchisee satisfaction, which is compounding into fresh interest from talented franchise investors,” said Steven Shortino, Founder and CEO of iSmash. “What started as an aspirational idea with big goals has catapulted into an opportunity for entrepreneurs nationwide to bring joy, rage relief and unforgettable experiences to their communities. As we scale from 100 to 200 franchises and beyond, our commitment to innovation and support will stay at the core of everything we do.”

iSmash continues to stand out in the location-based entertainment industry due to its model built on high-impact experiences and operational simplicity. With an average net profit of $198,000* and startup pathways that require as little as $100,000* to begin, franchise owners benefit from attractive unit economics paired with distinctive offerings that appeal to families, friends and dynamic community and corporate groups.

A key driver of iSmash’s scalability is its proprietary approach to sourcing materials, making it the only rage room franchise in the country with a growing national supply chain. The brand’s in-house training infrastructure, real estate partnerships and ongoing operational support add further value, creating a franchise system built for long-term success.

Cultural visibility has also played a powerful role in iSmash’s rise. Rage rooms continue to trend across TikTok, YouTube and national media, and iSmash’s safety-focused approach has positioned the brand as the definitive leader in the space. The brand is also planning to roll out several new concepts in 2026 to continue to assert itself as a leader in novel entertainment experiences. A few of these new events will be completely new to the United States and will surely pack the same punch.

The brand’s unmatched momentum includes a fully developed franchise model and widespread consumer enthusiasm. Entering 2026, iSmash is positioned for its most significant year yet, reaffirming its status as the nation’s first and largest franchised rage room. For more information on iSmash’s franchise opportunity, visit https://ismashfranchise.com.

About iSmash

Founded in 2018 by Steven Shortino, iSmash began as a bold idea in Rochester, New York, inspired by a viral video and driven by a passion for creating unique, cathartic experiences. Originally coined “Smash Therapy,” Shortino pivoted to the recognizable, iSmash name and launched the first location to immediate success. The brand offers a dynamic mix of immersive experiences—including Rage Rooms, black light Splatter Painting, and Axe Throwing—designed to meet growing consumer demand for activities that prioritize experiences over possessions.

With several years of operational success behind it, iSmash has developed a proven business model known for low start-up costs, high gross margins, and strong unit economics. Franchisees benefit from a robust support system that includes a 40-hour training program, daily operational assistance, access to a national supply chain, and integrated marketing through the brand’s in-house digital agency. As the largest and most recognized Rage Room concept in the country, iSmash offers entrepreneurs a unique opportunity to tap into a high-growth segment with the backing of a trusted brand.

For more details on iSmash and to purchase a Package, visit https://ismashusa.com/. To learn more about the iSmash franchise opportunity, visit https://ismashfranchise.com/.

SOURCE iSmash

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