iSmash Introduces High-Energy Entertainment Experience to Phoenixville, Pennsylvania

February 02, 2026 // Franchising.com // PHOENIXVILLE, Pa. — iSmash, the fast-growing interactive entertainment brand known for its adrenaline-pumping Rage Rooms and colorful Splatter Paint experiences, has a venue located at 260 Schuylkill Road, Suite 2, within the Shoppes at Valley Forge retail center.

Conveniently located along busy Schuylkill Road in a major open-air retail destination anchored by thriving retail and surrounded by restaurants and services, the new iSmash will be easy to access from throughout Chester County and neighboring suburban Philadelphia communities.

The Phoenixville location will be owned and operated by sisters Christine Chang and Corina Dumitru-Fritz, local entrepreneurs.

“As sisters who’ve always been close, we’ve dreamed of building something that brings people joy and gives back to the community we love,” said Dumitru-Fritz. “Phoenixville has such a vibrant arts and events scene, and iSmash fits right into that energy. We’re thrilled to open a place where families, friends and coworkers can share memorable experiences.”

The Phoenixville venue will feature multiple Rage Rooms and Splatter Paint rooms designed for individuals, families, groups and celebrations; all safety gear and materials will be provided. This venue will be the first to showcase a new attraction for the brand, called Grid Block, making it a unique first for iSmash. Grid Block features hundreds of responsive LED floor tiles and glowing wall buttons, creating a high-tech game that challenges your speed, coordination and reaction time for an immersive gaming experience. The sisters plan to be involved in daily operations and community engagement, including partnerships with local organizations and participation in events through the Phoenixville Chamber of Commerce.

“Christine and Corina bring passion, creativity and a heartfelt connection to their community that are ideal for iSmash,” said Steven Shortino, founder and CEO of iSmash. “Their vision for Phoenixville goes beyond entertainment— it’s about creating something truly special for families and groups in the region. We couldn’t be more excited to see this location come to life.”

Founded on the idea of stress relief through interactive entertainment, iSmash has expanded nationwide with venues that blend physical activity, creativity and social connection.

SOURCE iSmash

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