Rita’s Reimagines a Valentine’s Day Classic by Launching Chocolate-Covered Strawberry Cream Ice

February 02, 2026 // Franchising.com // PHILADELPHIA – Rita’s Italian Ice & Frozen Custard is celebrating the season of love with the launch of its newest limited-time flavor: Chocolate-Covered Strawberry Cream Ice. Inspired by the iconic Valentine’s Day treat, this limited-time flavor takes the beloved chocolate-and-strawberry pairing and transforms it into a cooler and more crave-worthy experience in Rita’s signature smooth Italian Ice. It offers a fun, fuss-free twist on the classic treat, with no dipping, no mess, and no waiting required. Available starting today, Monday, February 2, at open Rita’s shops, Chocolate-Covered Strawberry Cream Ice gives guests a delicious new way to treat their sweethearts, or themselves, this Valentine’s season.

Two new creations featuring the flavor are described: The Chocolate-Covered Strawberry Gelati layers Chocolate-Covered Strawberry Cream Ice with Chocolate Frozen Custard and is topped with chocolate chips. The Chocolate-Covered Strawberry Misto Shake blends Chocolate-Covered Strawberry Cream Ice with Chocolate Frozen Custard and chocolate chips into a smooth drink intended for on-the-go consumption.

“Chocolate-covered strawberry flavor is a Valentine’s Day classic, and we wanted to give fans that same iconic taste in a fun, frozen dessert form this Valentine’s Day,” said Carmela Hughley, SVP of Marketing Insights and Innovation at Rita’s Italian Ice & Frozen Custard. “This flavor captures everything people love about the tradition—rich chocolate, sweet strawberry, and a little indulgence—served the Rita’s way.”

The Rita’s Ice app provides a rewards program for purchases. Members can sign up through the app to access rewards and promotions.

Rita’s signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from a variety of flavors. Other menu items at Rita’s include Frozen Custard, Gelati, Concretes, Frozen Coffee, Rita’s Blendinis™, Milkshakes, and more. 

SOURCE Rita’s Italian Ice & Frozen Custard

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