Batteries Plus Announces Partnership with St. Jude Children’s Research Hospital to Kick Off Second Year of Power with Purpose

February 17, 2026 // Franchising.com // HARTLAND, Wis. – Batteries Plus is proud to announce a new partnership supporting St. Jude Children’s Research Hospital, (St. Jude). The collaboration builds on the initial success of Batteries Plus’ Power with Purpose platform, which debuted in 2025 as the brand’s charitable arm, effectively unifying and amplifying the brand’s philanthropic initiatives executed throughout the year.

“Power with Purpose started as an idea to build purpose into what we do,” said Scott Williams, CEO of Batteries Plus. “In just one year, it’s already become a defining expression of who we are and how we serve our customers and support our communities. We’re grateful for the dedication across our teams and the generosity of our loyal customers for making this platform come to life and helping us grow its impact.”

Supporting St. Jude’s Mission of Research and Hope

Throughout the entire month of February, Batteries Plus is pledging to donate $7 to St. Jude for every qualifying Duracell Coppertop AA or AAA 36-pack of batteries sold. In addition to funding medical research and care, these donations will also help support milestone moments for children battling cancer, such as “No More Chemo” parties, which celebrate a child’s final cancer treatment and instill hope in their fight.

“We are incredibly proud to stand alongside St. Jude Children’s Research Hospital in support of a mission with unmatched reach and life-saving impact for children and families,” said Williams. “St. Jude is one of the most recognized and trusted nonprofit organizations in the country. This partnership reflects the scale of our ambition and the strength of the Power with Purpose platform our teams have built.”

To further support the mission, customers can receive instant savings of $10 off qualifying 36-packs of batteries during the promotional period. And for those who want to help but don’t need batteries right now, Batteries Plus encourages customers to donate directly to St. Jude through the campaign webpage.

Purpose That Performed in Year One

The new partnership with St. Jude follows a successful inaugural year of the Power with Purpose platform. Throughout 2025, Batteries Plus formed meaningful partnerships with organizations like the Arbor Day Foundation and the U.S. Marine Corps. Toys for Tots program.

The first year of the Power with Purpose platform delivered meaningful and measurable results, including:

• Over 37,000 trees planted with the Arbor Day Foundation
• More than 2.2 million battery cells donated to Toys for Tots for disaster relief and holiday toys

Beyond donating critical resources to charitable partners, Power with Purpose also gave customers an added reason to choose Batteries Plus, by turning everyday purchases into a simple way to support causes that matter.

SOURCE Batteries Plus

###