Rita’s Italian Ice & Frozen Custard Debuts NEW Frozen Matcha Putting a Frozen Twist on the Cultural Craze

February 19, 2026 // Franchising.com // PHILADELPHIA – Rita’s Italian Ice & Frozen Custard is putting a frozen spin on one of today’s most in-demand beverages with the launch of its NEW Frozen Matcha.

The newest addition to the brand’s frozen beverage lineup, Rita's Frozen Matcha is a sippable, refreshing new drink blending matcha with Rita’s Vanilla Italian Ice, offering guests a smooth, craveable twist on the popular green tea beverage. Guests can enjoy Frozen Matcha in three flavor options: Original, Strawberry, and Caramel—each delivering a fun, flavorful take on the drink. Frozen Matcha is available now at all Rita’s locations nationwide and joins the brand’s core menu offerings.

“At Rita’s, innovation starts with listening to our guests and understanding how their tastes continue to evolve,” said Carmela Hughley, Senior Vice President of Marketing Insights and Innovation at Rita’s Italian Ice & Frozen Custard. “We’re always looking for new ways to expand our menu with flavors and formats that feel both relevant and uniquely Rita’s. Frozen Matcha is a direct result of that focus — bringing a popular beverage flavor into our signature frozen experience.”

Looking for more sweetness? Download the Rita’s Ice app to start earning rewards on your purchases. New members can enjoy one free small Ice, Custard, or Gelati just for signing up. 

Rita’s signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 80 flavors. Other menu items at Rita’s include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita’s Blendini®, Milkshakes and more. 

SOURCE Rita’s Italian Ice & Frozen Custard

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