Bonchon Appoints Industry Veteran Blas Escarcega as Chief Development Officer to Accelerate U.S. Growth

March 19, 2026 // Franchising.com // DALLAS – Bonchon, the globally celebrated Korean fried chicken brand known for its hand-battered, double-fried method and signature sauces, today announced that Blas Escarcega has joined the company.

Escarcega has joined the team with extensive experience in related fields.

“Blas is a seasoned, respected development leader who understands how to scale great brands with intention,” says Suzie Tsai, CEO of Bonchon. “As Bonchon expands into new markets, his expertise in franchise growth, market analytics, and operator partnerships will be invaluable. We are thrilled to welcome him to the team.”

A new fast casual prototype is being developed to deliver operational efficiency in smaller footprints, featuring a kitchen-forward layout and streamlined service design in under 2,000 square feet.

Escarcega will work with the team to deepen the company’s presence and support operators.

“I am excited to join Bonchon at such a pivotal moment in its growth story,” says Escarcega. “This brand has a unique following, incredible food. I look forward to working with Suzie and the team to elevate Bonchon’s development strategy and bring this beloved brand to more communities.”

Bonchon states that it has initiatives to support growth and operations, including menu improvements and training. 

SOURCE Bonchon

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