Teriyaki Madness Brings Mad Vibes to First-Ever Westchester County Location

April 21, 2026 // Franchising.com // NEW ROCHELLE, N.Y. – New Rochelle is hosting the opening of Teriyaki Madness (TMAD) Friday, April 24, as the Seattle-style teriyaki brand's first Westchester County location.

To celebrate the grand opening, TMAD is dishing up an unbeatable deal to draw a crowd and keep them coming back for more. Guests can snag $6 bowls that Friday, giving the community a chance to experience the massive portions, fresh ingredients and signature sauces that have helped the brand build a loyal following.

The new shop is owned and operated by Jumping Rock Management LLC, the group behind another Teriyaki Madness location in Rockaway, NJ, with plans already in motion to expand into Yonkers later this summer.

“New Rochelle has the energy, the growth and the kind of community that actually goes out to support something new,” said Tony Santarelli of Jumping Rock Management LLC. “What stood out to us is how diverse this area is, and that lines up perfectly with what we do. This isn’t sit-down, wait-forever food. These are real ingredients, cooked to preference, served in portions that don’t leave you wondering what just happened. We’re here to give people something they didn’t know they were missing and make it part of their routine.”

The location also brings a strong local connection, with several team members coming from New Rochelle, including students from nearby universities, creating a shop that feels embedded in the community from day one.

TMAD has built its reputation on customizable bowls with marinated chicken, steak, salmon and tofu, paired with vegetables and its teriyaki sauce. Every bowl delivers a fast casual experience that doesn’t cut corners.

“Every time we enter a new market, the goal is simple. Show people what teriyaki is supposed to taste like when it’s done right,” said Jodi Boyce, chief marketing officer of Teriyaki Madness. “New Rochelle is getting the full experience, from the food to the vibe in the shop. Once people get their hands on these bowls, it tends to turn into a habit pretty quickly.”

SOURCE Teriyaki Madness

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