Potbelly Debuts New Confetti Cookie Shake as Summer Shifts into Full Swing

June 04, 2026 // Franchising.com // CHICAGO – Potbelly, a neighborhood sandwich shop, introduced a new shake option for the season. The Confetti Cookie Shake features pieces of the brand’s signature Sugar Cookie and colorful confetti-like sprinkles, and is available for a limited time beginning Monday, June 15.

“It’s instant happiness that you can’t help but feel. The combination of our fan favorite Sugar Cookie and festive red, white, and blue sprinkles just puts you in a celebratory mood” said Eric Chenel, Director of Consumer Insights and Innovation at Potbelly. “We wanted to introduce a shake that felt fun and seasonal while still delivering the rich, hand-dipped quality fans expect from Potbelly. Our Sugar Cookie pieces, together with colorful sprinkles, bring a special texture and flavor to our beloved shakes, making those warm summer days and nights that much sweeter.”

Paired perfectly with signature sandwiches, wraps, soups, salads and freshly baked cookies, the Confetti Cookie Shake will be available in-shop, online and through the Potbelly app for a limited time while supplies last.

SOURCE Potbelly Corporation

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