Dive Into Summer with Rita's New Mermaid Italian Ice

June 15, 2026 // Franchising.com // PHILADELPHIA — Rita’s Italian Ice & Frozen Custard is introducing Mermaid Italian Ice this summer. Inspired by whimsical adventures and sweet surprises, this vibrant pink creation combines sweet berry and marshmallow flavors for a smooth, dreamy finish. Topped with shimmering Unicorn Glitter, Mermaid Italian Ice brings a splash of sparkle to every bite, making it the perfect treat for kids and families looking to add a little magic to their summer.

Guests can dive into summer and enjoy Mermaid Italian Ice in two magical frozen creations. The Mermaid Gelati layers Mermaid Italian Ice with Rita’s signature Vanilla Frozen Custard and is topped with Unicorn Glitter for a whimsical finishing touch. For a refreshing frozen beverage, the Mermaid Ice Blender blends the bright pink berry-marshmallow Italian Ice into a smooth, icy drink, finished with shimmering Unicorn Glitter for an extra splash of sparkle. Mermaid Italian Ice will be available at Rita’s locations.

"At Rita's, we're always looking for ways to create joyful experiences that bring families together, and Mermaid Italian Ice does exactly that," said Carmela Hughley, SVP of Marketing Insights and Innovation at Rita’s Italian Ice & Frozen Custard. "From its vibrant pink color and sparkling finish to its sweet berry and marshmallow flavor combination, this treat captures the magic and imagination of summer. We can't wait for guests of all ages to dive in and experience this enchanting new flavor for themselves."

The Rita’s Ice app offers a rewards program. New members can receive a free small Ice, Custard, or Gelati for signing up. The app is available on the Apple and Google Play stores, or by visiting ritasice.com/app/.

Rita's signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from a wide range of flavors. Other menu items at Rita's include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita’s Blendinis®, Milkshakes and more.

SOURCE Rita’s Italian Ice & Frozen Custard

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