Poolwerx Eyes San Antonio for Continued Texas Expansion

June 25, 2026 // Franchising.com // SAN ANTONIO, TX. Poolwerx is targeting San Antonio. 

Texas continues to stand out as a market for franchise development. According to the International Franchise Association’s 2026 Franchising Economic Outlook, Texas ranks as the top state for franchise growth and is home to more than 86,000 franchise locations employing more than 910,000 people.

“With Poolwerx USA headquartered in Farmers Branch, Texas has always been an important market for our brand,” said Darlene Viering, Senior Vice President of Franchise Development at Poolwerx. 

San Antonio offers an attractive combination of steady population growth and long-term residential development. U.S. Census reporting shows the city added nearly 24,000 residents between 2023 and 2024, highlighting its momentum as one of the country’s fastest-growing large cities.

For Poolwerx, San Antonio aligns with the brand's broader focus on markets where residential growth, pool maintenance needs and strong consumer demand support long-term opportunity for professional pool care.

“We believe San Antonio offers a compelling environment for franchise development,” said Marla Mock, COO of Poolwerx USA. “We give franchise owners the training, operational support and brand foundation they need to build a business.”

SOURCE Poolwerx

###