TCBY Celebrates 45 Years of Sweet Connections Over The Country’s Best Yogurt

July 01, 2026 // Franchising.com // New York, NY – TCBY is celebrating 45 years of serving delicious frozen yogurt and creating meaningful moments for families, friends and communities across the country. As part of the celebration, TCBY will feature special flavors and promotions all summer long, honoring the brand’s legacy as America’s favorite community gathering place.

Founded in 1981, TCBY helped introduce frozen yogurt across America and has spent more than four decades bringing people together over a shared treat. To mark the milestone anniversary, the brand is launching a summer-long celebration featuring retro-inspired in-store décor, throwback branding, special flavors and anniversary activations to pay tribute to the decade that started it all. Throughout July and August, loyalty members will have access to exclusive limited time offers and promotions. The brand will also host a social media sweepstakes on Facebook and Instagram, giving fans the chance to win limited-edition 45th anniversary prize packs.  On Tuesday, August 4th, guests can join the celebration with a birthday BOGO offer, receiving 45 percent off their second purchase of equal or lesser value all day long.

Centered around the theme, "The Original Social Network," the anniversary effort focuses on community, connection, quality, and shared experiences.

“While a lot has changed since 1981, the joy of celebrating life’s big and little moments with the ones who matter the most hasn’t,” said Rich Screnci, Executive Director of Famous Brands International. “For 45 years, TCBY has been more than a place to enjoy frozen yogurt. We’ve been a place where friends meet after school, families celebrate milestones, first dates happen, and lifelong memories are made. This anniversary is an opportunity to celebrate those moments and thank the guests, franchisees, and communities who have been part of our story.”

TCBY offers a range of frozen yogurt flavors and treats, with options suitable for dairy-free, vegan and gluten-free diets. A variety of toppings are available to customize orders. Some locations offer additional frozen desserts such as shakes, parfaits, sundaes, and other treats.

TCBY offers a wide variety of frozen yogurt flavors and treats, catering to all tastes and dietary preferences. Guests can enjoy over 50 soft serve flavors and 16 hand-scooped yogurt varieties, including dairy-free, vegan and gluten-free options. With over 35 toppings ranging from candies and desserts to fresh fruits, nuts and sauces, customers can fully customize their frozen treats. Select stores offer a selection of frozen desserts, including milkshakes, parfaits, sundaes, cakes, pies, chillers, sorbet fizz and more.

SOURCE TCBY®

###