MassageLuXe Builds on Atlanta Momentum With Continued Franchise Growth Opportunities

July 23, 2026 // Franchising.com // ATLANTA – MassageLuXe is targeting Atlanta for continued franchise growth as the company builds on strong local momentum and existing franchisee expansion throughout the market.

MassageLuXe has established a presence in the Atlanta area, with locations serving the community. In Peachtree City, Dr. Shania Seibles opened her MassageLuXe location in May 2023 after building a career caring for mothers and babies.

“Opening my spa has allowed me to continue caring for people in a new way by helping them prioritize their long-term health and well-being,” said Dr. Shania Seibles. “Seeing the strong demand for accessible wellness services in our community has reinforced my confidence in the brand and the opportunity for continued growth throughout the Atlanta market.”

In McDonough, retired U.S. Air Force Maj. Lonnie Wilson and his wife, Dianna, opened their MassageLuXe spa in February 2025, bringing the company’s massage therapy, facial and waxing services to another growing Atlanta-area community.

“Atlanta is already proving to be a strong market for MassageLuXe, and the momentum we’re seeing from franchise owners like Shania and Lonnie reinforces why we’re continuing to invest in this region,” said Kristen Pechacek, CEO of MassageLuXe. “Their commitment to growing locally shows the strength of our model and the opportunity that exists across the greater Atlanta area.”

MassageLuXe operates in the Atlanta area as part of its geographic presence in the Southeast. The market’s population growth, diverse economy and increasing focus on health and self-care make it a consideration for the spa franchise membership-based model, which is designed to support recurring revenue and long-term client relationships.

“Atlanta has the right market fundamentals for long-term franchise development,” Pechacek said. “We see an opportunity to build on the success of our existing franchisees and continue expanding access to high-quality wellness services across the region.”

To support prospective franchisees, MassageLuXe recently launched a six-month educational webinar series led by franchise industry veterans, including Pechacek.

As MassageLuXe continues its national activities, Atlanta remains a focus for the market. The day spa franchise’s local growth, franchisee activity and continued demand for wellness services position the area as a region of interest.

SOURCE MassageLuXe

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