BODYBAR Pilates Adds 40 New Territories to Growth Pipeline

FORT WORTH, Texas, July 31, 2026 // PRNewswire // -- BODYBAR Pilates today announced significant development deals and strong systemwide sales coming out of the first half of the year. This includes signing a total of 40 new territories and 17 new franchise owners, bringing its total footprint to 204 territories, with 89 open studios and 70 in development. This notable growth comes alongside $26 million in systemwide sales.

Expansion & Growth

In Q1 and Q2, expansion remained strong in both established and emerging regions. BODYBAR Pilates opened 14 new studios across Arizona, California, Colorado, Florida, Michigan, Missouri, North Carolina and Texas – including inaugural locations in New Mexico and Pennsylvania. The brand also signed its 200th development deal in June for the Austin, Texas area. Multi-unit deals were also signed in California, Florida, Georgia, Illinois, Nebraska, North Carolina, South Carolina, Oregon, Texas and Virginia, with single-unit deals signed in New Jersey and Arizona.

To-date, the brand's footprint now spans 25 states, with a target of 28 states by the end of 2026. More than 30 additional locations are in the pipeline for Q3 and Q4, and with 127 franchise owners currently in the system.  Priority markets for the remainder of 2026 include Columbus, Las Vegas, Austin, New York, Boston, Chicago, Oklahoma City, Tulsa, Cincinnati and Indianapolis – markets that together account for more than half of current franchise owner interest.

BODYBAR is also approaching an important milestone this fall with its 100th grand opening, taking place at Presidio in North Fort Worth, TX. This marks a full-circle moment for the brand, happening in the very market where the franchise began. The opening will be celebrated alongside a world-record breaking event, also held in the greater Dallas-Fort Worth area in early September.

"From the moment I was introduced to BODYBAR Pilates, I saw the strength of the brand and the consistency in its approach to delivering a premium fitness experience," said Shay Werkheiser, owner of BODYBAR Pilates Fort Worth. "The support from the corporate team and the proven business model gave me full confidence in bringing this concept to the Fort Worth community, especially as the brand reaches such an exciting milestone in its growth."

Systemwide Sales & Industry Recognition

In the first half of 2026, BODYBAR Pilates reported systemwide sales of more than $26 million, up from the previous year. Boutique revenue reached $1.6 million, with member growth and activity continuing across the network. The program has drawn external recognition; in 2026, the brand appeared on Entrepreneur Franchise 500 list as top in its category and earned a spot on the Inc. Best Workplaces list for 2026.

"From the moment I was introduced to BODYBAR Pilates, I saw the strength of the brand and the consistency in its approach to delivering a premium fitness experience," said Shay Werkheiser, owner of BODYBAR Pilates Fort Worth. "The support from the corporate team and the proven business model gave me full confidence in bringing this concept to the Fort Worth community, especially as the brand reaches such an exciting milestone in its growth."

Brand & Membership Experience

Brand visibility and member experience initiatives were implemented, including advertising featuring real BODYBAR members and instructors; content was filmed in working studios and released across major digital and streaming platforms. In April, a brand partner was introduced to elevate the new-member welcome experience. Looking ahead, class names are planned to reflect workout results. A website redesign and an instructor-app launch are planned to support class-building and playlist coordination.

BODYBAR Pilates operates 89 studios and serves nearly 21,000 members.

SOURCE BODYBAR Pilates

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