Crisp & Green® Expands Minnesota Presence With Rogers Opening

August 06, 2026 // Franchising.com // MINNEAPOLIS – CRISP & GREEN is expanding its footprint in its home state of Minnesota with the opening of its Rogers restaurant. As the brand’s 22nd location in Minnesota, its largest and most established market, the Rogers opening reinforces CRISP & GREEN’s strong local momentum and reflects the growing demand for fresh, better-for-you dining options across the region.

"Rogers represents another important step in our commitment to bringing convenient, chef-crafted wellness to new communities throughout Minnesota," said Steele Smiley, Founder and Executive Chairman of CRISP & GREEN. "This market has shaped our brand from the beginning, and continued growth here underscores the appetite for concepts that deliver real food, real wellness and a real connection to community."

The new Rogers restaurant will be owned and operated by eatSmart Minnesota LLC, which has been a CRISP & GREEN franchise partner since 2023. The group currently owns and operates five other Minnesota locations as well as a location in Wisconsin, bringing CRISP & GREEN's chef-crafted menu and wellness-focused mission to even more communities across the Midwest.

"Our team is committed to bringing healthy food to more Minnesota communities, and Rogers is an important part of that effort," said an eatSmart representative "This community is growing quickly and has a strong appetite for thoughtful, convenient wellness options, and we are excited to introduce more guests to the CRISP & GREEN experience, especially as we continue growing the brand across the state."

CRISP & GREEN’s model blends corporate operations with a roster of partners, supporting consistency in execution while scaling to meet demand. Since its founding in 2016, CRISP & GREEN has carved a distinctive niche in the healthy fast-casual space, blending chef-crafted convenience with a commitment to wellbeing, community and fitness. From craveable grain bowls, protein-packed sandwiches, hearty salads, low carb wraps, functional smoothies and more, every menu item is designed to energize every lifestyle. More than just a restaurant, CRISP & GREEN has become a wellness hub where guests gather to fuel body and mind.

To mark the opening, a featured event is scheduled on August 7 from 10:30 a.m. to 1:30 p.m., offering a complimentary Signature Salad, Grain Bowl or Wrap. Attendees may need to present loyalty information at checkout to receive the item. A Wellness Series event is planned on August 8, starting at 9 a.m., including an outdoor mat sculpt class with Haley Wald. Registration is available on Eventbrite. The program will include a food sampling and wellness activations at the restaurant, including a Peloton giveaway.

SOURCE CRISP & GREEN

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