Bonchon to be Acquired by Minor Food and Serruya Private Equity

August 14, 2026 // Franchising.com // DALLAS – Bonchon announced its acquisition by Minor Food (MF) and Serruya Private Equity (SPE) from existing shareholders VIG Partners and Mr. Seo & Family. Upon completion, MF and SPE will own the Bonchon brand and operations across complementary territories, with MF owning the business globally outside the Americas and SPE owning the business throughout the Americas.

“Bonchon’s success is driven by passionate franchise partners who believe in the brand and its potential,” says Suzie Tsai, CEO of Bonchon. “Korean influence is everywhere, and Bonchon is proud to be part of that story in communities around the world. Minor Food and SPE will enhance our franchise network and help us accelerate our growth, bringing Bonchon’s iconic flavors and experience to even more guests around the world.”

MF, a wholly owned subsidiary of Minor International (MINT), is one of Asia’s largest restaurant groups and the current master franchisee of the Bonchon brand in Thailand. MINT is a global company focused on hospitality and restaurants. Toronto-based SPE is the Serruya family’s private investment platform, with more than three decades of experience building and operating consumer and franchise businesses across North America and internationally.

Looking ahead, SPE plans to invest in Bonchon’s existing U.S. platform while pursuing disciplined expansion across the Americas, with priority growth markets including Canada, Mexico, Chile and continued development in existing U.S. markets.

“Bonchon is one of the most compelling global restaurant brands, with a differentiated product, a loyal customer base, significant untapped growth potential and a highly scalable franchise model,” says Michael Serruya, Chairman of Serruya Private Equity. “We have enjoyed a successful relationship with Minor for more than 30 years and share a common philosophy of building strong consumer brands through disciplined franchise growth and operational excellence. Together, we look forward to supporting Bonchon’s management team and franchise partners while accelerating the brand’s growth across the U.S. and throughout the Americas.”

The transaction deepens MF’s long-standing relationship with Bonchon, as it moves from operating a key market to becoming the owner of Bonchon’s brand and operations globally excluding the Americas, and adding a high-growth, asset-light, royalty-driven brand to MF’s F&B portfolio. Together, MF and SPE bring extensive multi-market operating capability, franchise expertise and a global network across Asia and beyond.

The growth of the brand is connected with broader recognition of Korean culture in the global marketplace. Korean cuisine and related culture have gained prominence worldwide, and Bonchon has offered Korean flavors for many years. Its popularity has been driven by differentiated offerings, authentic flavors, and a strong reputation among customers.

In 2026, the brand reported expansion across multiple markets worldwide. Growth is supported by a network of franchise partners who bring the brand to life in their markets. The brand serves guests seeking authentic Korean flavors and innovative menu options, resulting in a distinguished position in the competitive restaurant landscape.

SOURCE Bonchon

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