MassageLuXe Targets Charlotte for Continued Franchise Growth

August 19, 2026 // Franchising.com // CHARLOTTE, N.C. – MassageLuXe is targeting the Charlotte metro area for significant franchise growth, with plans to develop 15 or more locations across the market as the brand expands its presence throughout the Southeast.

Charlotte has emerged as a priority market for MassageLuXe due to its rapid population growth, strong economy and increasing consumer demand for accessible, membership-based wellness services. The brand is actively seeking qualified franchise partners to help build its footprint throughout Charlotte and surrounding communities.

“Charlotte has all the characteristics we look for when identifying markets with long-term growth potential,” said Kristen Pechacek, CEO of MassageLuXe. “Its growing population, thriving business community and increasing focus on health and wellness make it an ideal fit for our membership-based model. With the potential for 15-plus locations across the metro area, we see an opportunity to build meaningful brand presence while bringing high-quality wellness services to more communities throughout the region.”

The brand already has roots in the greater Charlotte area through its nearby Fort Mill, South Carolina, location, owned by franchisee Tracy Thomas. Thomas has made community involvement a priority, supporting organizations including Defend the Fatherless and the Fort Mill Care Center and organizing donation drives for local families and communities impacted by Hurricane Helene.

“For me, being part of this community goes beyond building awareness for the spa. It’s about giving back to the people who have embraced us,” Thomas said.

Thomas has also partnered with the Fort Mill School District to offer MassageLuXe’s Hero Membership to teachers, staff and administrators, helping local educators prioritize their own wellness. “You can’t pour from an empty cup,” Thomas said.

Her experience in Fort Mill has reinforced the growing local interest in making massage and skincare part of a regular wellness routine. Thomas sees expansion into Charlotte as an opportunity for locations to collaborate on marketing and community outreach while giving members greater access to MassageLuXe services throughout the region.

“I’m excited to see MassageLuXe grow throughout Charlotte,” Thomas said. “More locations can mean more convenience for our members, more opportunities to work together and a stronger presence for the brand across the entire area.”

MassageLuXe is a spa company founded in 2007 in St. Louis, Missouri. The company offers massage, facial, and waxing services in multiple states.

SOURCE MassageLuXe

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