MassageLuXe Targets Phoenix for Next Phase of Southwest Franchise Expansion

October 28, 2026 // Franchising.com // PHOENIX – MassageLuXe is targeting the Phoenix metropolitan area for its next phase of franchise expansion, seeking qualified entrepreneurs and multi-unit operators to bring its membership-based wellness concept to more communities across the Valley.

The expansion comes amid growing interest in health and wellness services throughout Arizona. According to an April 2025 report from AZ Big Media, the state's wellness industry is benefiting from population growth, increased consumer spending and rising demand for holistic health services, including massage therapy and spa experiences. These trends reinforce MassageLuXe's interest in expanding across the greater Phoenix market.

With an existing spa in Chandler that recently transitioned to new franchise ownership, MassageLuXe is looking to build on its established presence and introduce its services to additional communities throughout the region. The brand has nearly doubled in size over the past five years, reflecting its continued growth and expanding presence in the wellness industry.

"Phoenix is an exciting market for MassageLuXe because it combines a growing population with a lifestyle that aligns naturally with our approach to wellness," said Kristen Pechacek, CEO of MassageLuXe. "As more consumers prioritize self-care, we see an opportunity to make our services more accessible while partnering with entrepreneurs who want to build strong businesses within their communities."

MassageLuXe's membership-based model meets growing consumer demand for convenient, routine wellness services, including massage therapy, facials and waxing. For franchise owners, the model offers recurring revenue potential and long-term client relationships, supported by comprehensive training, marketing resources and ongoing operational guidance.

"Taking ownership of the Chandler spa has given me an opportunity to build on MassageLuXe's presence in a thriving community that values wellness," said Robin Compton, owner of MassageLuXe Chandler. "As the Phoenix area continues to grow, I believe there's tremendous potential for the brand to reach more people looking to make self-care part of their everyday routines."

SOURCE MassageLuXe

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