Primohoagies Launches 13th Annual Primocares Campaign to Bring Holiday Joy to More Than 140 Families+

October 28, 2026 // Franchising.com // PHILADELPHIA – This holiday season, PrimoHoagies is once again turning hoagies into holiday cheer through PrimoCares, the brand’s annual charitable initiative dedicated to supporting children and families in the communities it serves. Now in its 13th consecutive year, PrimoCares is committing more than $28,000 to fulfill holiday wish lists for 140 local children, helping bring joy and excitement to families in need this Christmas.

Guests can support the campaign through December 31 by rounding up their purchases in-store, online or in the PrimoHoagies app, or by making a donation online at www.primocares.org. Contributions will benefit local schools and community organizations, including C.B. Community School in Manayunk, St. Veronica Catholic School in Philadelphia and the Drueding Center in Kensington.

Doubling the Impact

This year, PrimoHoagies is making generosity go twice as far this holiday season with two special 100% donation match weekends, matching eligible customer contributions dollar-for-dollar to support children and families in need.

The donation match weekends will take place:

• October 30 – November 1, 2026
• November 27 – November 29, 2026

With the first match weekend kicking off this Friday, October 30, PrimoHoagies is encouraging guests to join in the spirit of giving and help make an even greater difference for children and families this holiday season.

Bringing Holiday Wishes to Life

Beyond the fundraising efforts, PrimoCares brings the spirit of giving directly into local communities. This holiday season, participating PrimoHoagies locations nationwide will spend more than $28,000 to purchase toys, clothing and other gifts for children in need. The gifts will fulfill holiday wish lists for 140 kids provided through local schools and community organizations, including C.B. Community School in Manayunk, St. Veronica Catholic School in Philadelphia and the Drueding Center in Kensington.

To bring those holiday wishes to life, the PrimoHoagies team will make special deliveries throughout the Philadelphia region, bringing gifts and holiday cheer to children and families ahead of the holidays, including serving lunch to students at St. Veronica Catholic School during a special holiday event.

“Every child deserves to experience the joy and excitement of the holiday season,” said Nicholas Papanier Jr., Owner, President and CEO of PrimoHoagies. “For 13 years, PrimoCares has given us a way to turn the generosity of our customers and team members into something tangible for local children. We’re proud to match our guests’ donations during PrimoCares match weekends to make every contribution go further and create an even greater impact for the families who need it most.”

For more than 30 years, PrimoHoagies has been bringing the unmistakable taste of Philadelphia to the communities it serves. Founded in South Philadelphia, the brand built its reputation on quality — premium meats and cheeses, fresh-baked seeded bread, and hoagies crafted fresh to order. More than just a sandwich, a hoagie is a Philly staple rooted in tradition, built with care, and defined by the quality of every ingredient. At PrimoHoagies, it’s not just a hoagie, it’s a Primo.

Looking for more Primo? Download the PrimoHoagies app to order ahead and start earning rewards on hoagies, catering trays and sides. New members who sign up will receive a $10 Primo Size Hoagie reward, valid toward the purchase of up to five Primo Size Hoagies in a single transaction at the time of enrollment. PrimoPerks members earn 1 point for every $1 spent on hoagies, catering trays and sides. Once members reach 250 points, they will score a free Primo Size Hoagie. Members also enjoy birthday rewards, exclusive offers, and special promotions throughout the year. 

SOURCE PrimoHoagies

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