OrderUp Franchise Business Overview
OrderUp makes it easy to discover and order food for takeout and delivery in dozens of hometowns/markets across the country. They also offer a fantastic opportunity for entrepreneurs to start a business in their hometown through a unique digital franchise model. By leveraging local relationships, they enable entrepreneurs to build a successful business that connects established restaurant owners with new and existing customers online. Orderup is currently available in 26 U.S. hometowns and will be adding another 40 franchises as the company prepares to take a bigger bite of the $188 billion quick service food industry. OrderUp has doubled revenue in 2013, with 36 months of straight growth.
The pre-cursor to OrderUp began when Chris Jeffrey and Jason Kwicien were students at Penn State. When they needed to earn money to pay for their 2004 Spring Break trip, they decided to organize a local and successful restaurant guide known as LionMenus, with menus and food specials that would be distributed to students on campus. OrderUp was founded in 2009 when Chris and Jason realized the growing consumer demand for an online food delivery service that aggregated the menus of a fragmented restaurant industry. They use a unique business model that sells digital franchises to local entrepreneurs across the country.
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