OrderUp Expands to Southern California to Service 7,500 Area Delivery and Take-Out Restaurants

Local Entrepreneur Purchases the Rights to 37 Digital Franchise Units Throughout San Diego and Orange County

BALTIMORE, MD - (Marketwired - Oct 24, 2013) - OrderUp, the digital franchise approach to online food ordering for local markets, today announced that it will be expanding into Southern California through a signed deal with long time San Diego resident Tracy Olson, who purchased the rights to 37 digital franchise units that encompass over 7,500 restaurants in the San Diego and Orange County markets.

The deal marks the latest in a series of new market expansions for OrderUp, which is currently in 27 markets nationwide and most recently entered the Phoenix market through a multi-unit franchise deal with Robert D. Chase, an accomplished veteran within the franchise industry who is recognized for his success in turning the Money Mailer franchise into a multi-million dollar business.

Over the next 12 months, Olson and a team of local franchisees will work with local restaurant owners on-the-ground to get them signed up for the OrderUp online food ordering service. They will focus on building out each individual franchise unit, beginning first in the San Diego market and then expanding into Orange County.

As part of the OrderUp digital franchise business model, Olson and her team will manage the online needs of restaurants throughout Southern California. OrderUp will provide coaching, training, customer support and the back-end technology that powers the website and mobile app that people use to place orders.

"I have been living in Southern California for over 30 years, having graduated from UCLA, and I have always dreamed of starting a local business," said Tracy Olson, digital franchise owner of OrderUp Southern California. "I came across the OrderUp business model and was immediately taken by the idea. This is just the thing that local foodies in Southern California have been looking for."

Olson is currently looking for motivated entrepreneurs in Southern California to join the OrderUp team. From recent college graduates to corporate executives, she has plans to hire a team of 20 franchisees to help her build out each individual franchise unit and launch the OrderUp online food ordering service to local college campuses, businesses, hospitals and families.

"Tracy Olson is a great example of an ideal candidate for the OrderUp digital franchisee," said Chris Jeffery, CEO of OrderUp. "She is as local as they come, with a background in sales management and a wide network of strong relationships in the local community. We look forward to helping her build a very successful business in Southern California."

About OrderUp

Founded in 2009, OrderUp's website and mobile app make it easy to discover and order food for takeout and delivery in dozens of cities across the country. We also offer a fantastic opportunity for entrepreneurs to start a business in their hometown through a unique digital franchise model. By leveraging local connections and relationships, we enable entrepreneurs to build a successful business that connects established restaurant owners with their customers, online.

OrderUp is available in 27 markets nationwide with plans to expand to dozens of new markets in the next few months. For more information on OrderUp, please visit www.orderup.com or socialize with us on Facebook, Twitter and Tumblr.


Kara Goldberg
H3O Communications
(415) 882-8807


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