OrderUp Celebrates One Year of Success Servicing the Norfolk Area; Announces Expansion Into Richmond

Local Restaurateur Taps His Background in the Business to Sign On 43 Restaurants Throughout Hampton Roads

NORFOLK, VA - (Marketwired - Oct 30, 2013) - OrderUp, the digital franchise approach to online food ordering for local markets, today announced that it is celebrating one year of success in Norfolk, VA and intends to expand into the Richmond, VA area by the end of the year.

Launched by local restaurateur Bill Proferes, who last year purchased the rights to 18 OrderUp franchise units throughout the Hampton Roads area, OrderUp Norfolk marks its year anniversary with 43 local restaurants signed on to provide take-out and delivery through the service, with additional restaurants expected to sign on by year's end.

"As a decade-long veteran of the restaurant business, I understand the market and knew OrderUp would be a huge success in the area -- not to mention a cost-effective way to launch my next business venture," said Bill Proferes, area developer for OrderUp Norfolk. "With OrderUp, I'm able to focus on bringing restaurant owners higher ticket averages and incremental business so they can continue to grow in the current climate. It's exciting to be working with a nationally-recognized brand to bring the best food in the area to consumers."

With its digital franchise model, OrderUp removes the overhead costs associated with owning a brick-and-mortar restaurant franchise, enabling local entrepreneurs to build an online food ordering service quickly and easily. Franchisees gain exclusive ownership of a portion of their local market, while OrderUp takes care of the technology, customer service and support.

"With over a decade successfully running restaurants, Bill has a solid understanding of the industry, knows many of the local restaurateurs and understands how to reach the consumers in the Norfolk market," said Chris Jeffery, chief executive officer and co-founder of OrderUp. "We've no doubt he'll continue to succeed as he expands OrderUp into Richmond."

Residents throughout the Hampton Roads area -- including military bases, hospitals, businesses, Eastern Virginia Medical College (EVMC) students and hungry homebodies and more -- have access to delivery or take-out using OrderUp. Locals have the option of using OrderUp's online or mobile app to place and manage orders and can then select from the services' pickup or delivery options. For a full list of restaurants currently serviced by OrderUp Norfolk, visit https://orderup.com/some/norfolk/takeout/.

OrderUp is now available in 28 North American markets, including hometowns in Alabama, California, Colorado, Arizona, Indiana, Kansas, Maryland, Missouri, New York, New Jersey, Pennsylvania, North Carolina, Virginia, Oregon and West Virginia. Just last week it announced expansion into the Southern California market, and last month it announced expansion into Phoenix, through a multi-unit franchise deal with Robert D. Chase, an accomplished veteran within the franchise industry who is recognized for his success in turning the Money Mailer franchise into a multi-million dollar business.

For more information on becoming an OrderUp franchisee, please visit http://franchise.orderup.com. Local restaurateurs interested in partnering with OrderUp Norfolk can contact Bill Proferes directly at bill.proferes@orderup.com.

About OrderUp

Founded in 2009, OrderUp makes it easy to discover and order food for takeout and delivery in dozens of cities across the country. We also offer a fantastic opportunity for entrepreneurs to start a business in their hometown through a unique digital franchise model. By leveraging local connections and relationships, we enable entrepreneurs to build a successful business that connects established restaurant owners with their customers, online.

OrderUp is available in 28 markets nationwide with plans to expand to dozens of new markets in the next few months. For more information on OrderUp, please visit www.orderup.com or socialize with us on Facebook, Twitter and Tumblr.


Kris Sharbaugh
H3O Communications
(415) 519-6526


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