Multi-Unit Franchisee Profile: Dawn Lafreeda -
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Dawn Lafreeda

Dawn Lafreeda

Den-Tex Central Inc.

Dawn Lafreeda is CEO and President of Den-Tex Central. Her business has grown from her first franchised unit, purchased when she was just 23, to 72 units today. She started working as a Denny’s hostess when she was 16, and then took a job at a software company where she learned accounting, payroll, and the business skills needed to pursue her dream of self-employment. Dawn also serves as Treasurer of the Board of the Denny’s Franchisee Association and sits on the Development Brand Advisory Council for Denny’s, Inc. 

Units: 72

Recent Articles Featuring Dawn Lafreeda

Dawn Lafreeda, Denny’s largest individual franchisee, has seen sales drop as much as 90 percent in some of her restaurants. She is looking for a stronger government response as she tries to save her company and protect her employees until she’s allowed to reopen at full capacity.
  • Multi-Unit Franchisee Magazine
  • 643    2
90-unit Denny's franchisee Dawn Lafreeda talks about her business surviving Covid-19
  • Multi-Unit Franchisee
  • 2,287    5
Advice on raising capital from multi-unit franchisees - how to get what you need on the terms you want.
  • Sara Wykes
  • 130    0

Videos Featuring Dawn Lafreeda

Empire Builders: Dawn Lafreeda
Dawn Lafreeda - How Have You Funded Your Growth?
Empire Builders: Dawn Lafreeda
Dawn Lafreeda: Getting Started In Franchising
Multi-Unit Franchising Conference: 2014
Growing Beyond 50 Units: The Right Capital Plans for Growth
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