Multi-Unit Franchisee Profile: Dawn Lafreeda -
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Dawn Lafreeda

Dawn Lafreeda

Den-Tex Central Inc.

Dawn Lafreeda is CEO and President of Den-Tex Central. Her business has grown from her first franchised unit, purchased when she was just 23, to 72 units today. She started working as a Denny’s hostess when she was 16, and then took a job at a software company where she learned accounting, payroll, and the business skills needed to pursue her dream of self-employment. Dawn also serves as Treasurer of the Board of the Denny’s Franchisee Association and sits on the Development Brand Advisory Council for Denny’s, Inc. 

Units: 72

Recent Articles Featuring Dawn Lafreeda

When we last visited with Dawn Lafreeda in mid-2012 she was operating 70 Denny's restaurants in six states and had been adding restaurants, even through the Great Recession.
  • Kerry Pipes
  • 6,128    1
We kick off 2016 with our annual Mega 99 issue: a list of the largest U.S. franchisees ranked by total number of units--along with 7 profiles of multi-unit mega-operators.
  • 5,501    4
It's mid-2014 and nearly every American is required by the government to have health insurance coverage as outlined under the Affordable Care Act (ACA).
  • Kerry Pipes
  • 6,990    0

Videos Featuring Dawn Lafreeda

Empire Builders: Dawn Lafreeda
Dawn Lafreeda - How Have You Funded Your Growth?
Empire Builders: Dawn Lafreeda
Dawn Lafreeda: Getting Started In Franchising
1,028 Views   2 Likes
Multi-Unit Franchising Conference: 2014
Growing Beyond 50 Units: The Right Capital Plans for Growth
408 Views   2 Likes
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