Everything's Bigger in Texas. So is Laundry Luv's Mission

The Laundry Luv Franchise is building the largest laundromat in Texas, as the laundromat industry is gaining increased interest. Laundry Luv is building momentum through expansion and franchising.

Everything is bigger in Texas. For Laundry Luv, growth is about more than expanding its footprint. It is about building a franchise that gives entrepreneurs the opportunity to run a business while making a meaningful difference in their communities.

The veteran-owned franchise company is more than doubling the size of its original Abilene, Texas, location, transforming a 6,240-square-foot laundromat into a 14,405-square-foot facility with 202 machines. When the expansion opens in late fall 2026, Laundry Luv expects it to be the largest laundromat in Texas.

The expansion demonstrates Laundry Luv’s growth while highlighting the opportunity to build a scalable business in the essential-service laundromat industry.

A Bigger, Better Laundry Experience

Laundry Luv opened its first location in Abilene in 2019. Instead of the traditional outdated & unattended laundromat, the company developed a concept built around clean, comfortable, family-centered spaces, modern equipment, and a welcoming atmosphere.

Seven years later, that original location is preparing for its next chapter.

The expansion will give customers more machines, greater capacity, an added kids area, and extra convenience. A re-grand opening celebration will follow, complete with giveaways, family activities, and special offers.

But the project represents more than additional square footage. As Laundry Luv continues to grow, its focus remains the same: serving people well and making a meaningful difference in the communities.

“We don't want Laundry Luv to be just another laundromat. We want to build locations that people trust and look forward to visiting,” says Ken Wimberly, co-founder and chief visionary officer.

Built for Franchisee Success

Behind Laundry Luv's customer-focused concept is a business model designed to give franchisees the tools to operate and grow.

The company's veteran-owned roots influence its approach to franchising. Military principles such as discipline, preparation, training, leadership training and consistent execution shape the systems franchisees use to run their businesses.

Rather than leaving owners to figure things out on their own, Laundry Luv provides a framework covering site selection, training, operations, technology, marketing, and ongoing field support.

Laundry Luv works alongside its franchisees as a true partner, providing the systems, resources, and ongoing support they need to open and operate their businesses.

Laundry Luv also offers something many prospective owners value: multiple ways to generate revenue in an essential-service industry.

In addition to self-service laundry, franchisees can offer wash-and-fold services, pickup and delivery, commercial laundry accounts, vending, and retail supplies. These complementary services give owners opportunities to serve different customer needs and build additional revenue channels.

The concept combines those opportunities with a low-staff operating model and systems designed to support expansion.

Growing With a Purpose

As Laundry Luv expands its corporate footprint and franchise network, it is looking for entrepreneurs who see an opportunity to build a business while making a difference in their communities.

The company's emphasis on family-friendly spaces, customer service, and community involvement is central to that mission.

“It's about the people and the communities we serve,” Wimberly says. “At the heart of it all, we strive to make every customer feel seen, valued, and loved.”

The Abilene expansion puts that philosophy on a Texas-sized stage.

For entrepreneurs interested in an essential-service business with multiple revenue opportunities, established operating systems, and a mission that extends beyond the bottom line, Laundry Luv offers a franchise concept worth exploring.

Ready to bring Laundry Luv to your community? Learn more about available franchise opportunities, the company's operating model, and how to get started at www.laundryluvfranchise.com.

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Laundry Luv
Laundry Luv franchisees tap into a billion-dollar industry with low labor demands, hands-on support, and the opportunity to make a real difference in the communities they serve. Learn More