Checkers & Rally's Taking a Big Bite Out of Franchise Fees and Royalties
Checkers & Rally’s, the iconic drive-thru restaurant chain, is literally taking a big bite out of its franchise fees and royalties as it pushes for growth to meet surging demand. In 2022, the brand is offering incentives of as little as 2% royalties for the first year for franchisees opening one or two restaurants on schedule, to 0 percent royalties for franchisees who open three restaurants on schedule and within a set time period.
“Our current incentive program is for both current franchisees looking to grow as well as new franchisees coming into the system,” said Eileen Himber, Checkers & Rally’s Sr. Manager-Franchise Development Marketing and Recruitment.
Beyond those enticing incentives, there is also a reduction in franchise fees for veterans and women entrepreneurs interested in franchising with the Tampa, Florida-based brand.
“Veterans have an opportunity to continue to serve their community,” said Himber. “Their skill set transfers well to a restaurant franchise. We recognize that and award franchises at $0 franchise fee to those who qualify.” The same offer goes for female franchisees who “bring a special perspective to business ownership,” she added.
The ‘Big Bite’, ‘Bigger Bite’, and “Mouthful’ incentives are generating interest from inside and outside the brand and are impacting the brand’s growth trajectory. Himber said numerous franchisees had taken advantage of the incentive program so far with 9 new restaurants opened and another 60 expected to open in 2022. Some of the franchise commitments so far this year include several multi-unit agreements in Phoenix, and a 10-unit agreement in California.
“Our pipeline for years to come is robust and we are looking forward to seeing it grow further,” she said.
Franchising with Checkers & Rally’s is a savvy business decision that allows entrepreneurs to take advantage of flexible store layouts from small to large, the brand’s new signature modern building design, constantly evolving technology implementation, and unique double drive-thru format. Franchisees are poised for success because of a proven system, growing customer demand, scalability, and opportunity for growth in untapped markets and open territories.
Checkers & Rally's has more than 800 restaurants now open and is a QSR leader. The brand perennially earns prestigious industry awards such as: “Best Drive-Thru in America” by QSR Magazine; Top Food and Beverage Best Restaurant Franchise by Franchise Business Review, and is consistently ranked in the Franchise Times 200.
Checkers & Rally’s 2022 development incentives make right now the perfect time to explore opportunities with the legacy brand. To learn more about the brand, investment requirements, and open territories visit checkersfranchising.com to find out more about how to team up with the #1 drive-thru brand in America.
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