Franchise Sales
The franchise recruitment process is not just about closing the deal. It's about finding the right fit for both candidate and brand. Learn how to move your franchise prospects and candidates through your sales process to determine if there’s a match. To achieve this, you'll need the right team. Find out how to evaluate your franchise sales and development team, and best practices for pay, incentives, and commissions to attract and retain top sales talent and meet your development goals.
RECENT HEADLINES
September 2nd, 2025
ApplePie Capital provides a fresh new approach to franchise financing that is focused on your growth and success.
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Those who adopt AI will lead the way into a new era of growth and prosperity
- Evan Hackel
- 4,000 Reads 12 Shares
Franchise recruitment requires guardrails to keep the process on track
- Art Coley
- 2,586 Reads 2 Shares
Selling to franchisees includes building relationships and fostering trust
- Evan Hackel
- 3,225 Reads 4 Shares
Diving into the AFDR report to deliver the latest insights on where franchises get the highest percentage of leads
- Kevin Behan
- 3,443 Reads 5 Shares
Transparent and strategic use of your FDD increases the chances of attracting high-quality franchisees.
- Art Coley
- 3,329 Reads 10 Shares
FSOs provide professional support to help franchises grow their brand
- Franchise Update Media
- 3,344 Reads 3 Shares
Important decision in territory mapping can set up a franchise for success
- Kevin Behan
- 5,295 Reads 3 Shares
Slicing up the AFDR report to deliver timely insights into the competitive franchise development landscape
- Kevin Behan
- 3,359 Reads 2 Shares
Franchise brokers provide a valuable resource, but can also come at a high cost
- Kevin Behan
- 3,209 Reads 2 Shares
Majority of franchises have resale programs to provide exit strategies, bring in new owners
- Franchise Update Media
- 3,577 Reads 6 Shares
Look beyond net worth for other factors to find the right franchisee fit
- Franchise Update Media
- 2,335 Reads 2 Shares
What would it mean if you increased the ratio from application to attending discovery day by 10–20%?
- Art Coley
- 5,071 Reads 2 Shares
The No. 1 key to selling franchises is having successful franchisees who provide positive reviews.
- Evan Hackel
- 3,253 Reads 3 Shares
When it comes to franchise expansion, the franchise sales representative plays a pivotal role in the journey.
- Franchise Update Media
- 4,099 Reads 3 Shares
The path to franchise recruitment success is paved with simple steps, yet many brands miss the mark on basic fundamentals.
- Franchise Update Media
- 3,941 Reads 8 Shares
Shift your mindset from “selling” franchises to awarding them to the right candidates
- Evan Hackel
- 3,508 Reads 2 Shares
Whether to employ an internal franchise sales team or work with a broker is not an either/or decision
- Paige Feigenbaum
- 3,618 Reads 2 Shares
Franchise brokers and FSOs both serve valuable--but distinct--roles in lead generation and franchise recruitment
- Helen Bond
- 5,492 Reads 25 Shares
When it comes to awarding a franchise, both franchisors and franchisees should take their time and exercise caution before signing on the dotted line
- Tim McIntyre
- 5,128 Reads 35 Shares
How HomeVestors vets potential franchisees: 3 key factors
- Franchise Update Media
- 3,614 Reads 1 Shares
How brokers help Floor Coverings International achieve its franchise development goals
- Franchise Update Media
- 3,505 Reads 5 Shares
Our Q3 issue digs into social media for franchisee recruitment, brokers and franchise sales organizations, private equity, and the winners of our annual Innovation Awards
- Kerry Pipes & Eddy Goldberg
- 2,960 Reads 1 Shares
Technologies such as VR, AI, and more are changing the face of employee training from the frontline to the C-suite
- Evan Hackel
- 3,595 Reads 8 Shares
Franchise recruitment managers who consistently deliver winning results do the following.
- Art Coley
- 3,616 Reads 2 Shares
Many brands still do not include an FPR in their Item 19, many for good reasons. Here are several ways to recruit without one.
- Andrew Seid
- 4,302 Reads 1 Shares
For multi-brand franchisors, the route to success involves scalability, complementary brands, and learning how to make them play well together
- Helen Harris, Kerry Pipes, and Eddy Goldberg
- 4,915 Reads 7 Shares
Why LinkedIn is the perfect vehicle for reaching potential franchisees
- FranConnect
- 6,129 Reads 1 Shares
Frandev 101: 3 old-school principles to master for franchisee recruitment success
- FranConnect
- 5,203 Reads 13 Shares
Looking to make genuine connections with sales prospects? Ask how you can help them, not sell them!
- Bob Burg
- 3,654 Reads 3 Shares
Improve your listening skills with your franchisees and improve your system
- Evan Hackel
- 4,327 Reads 16 Shares
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