World of Beer Franchise Overview
About World of Beer
elebrating the popularity of craft beer and its culture, World of Beer has more than 75 taverns in more than 21 states. Each tavern has 50 rotating daily taps, so guests will discover something new and unique on every visit. Supporting local charities through fundraising efforts and in-kind and other donations is a key part of the World of Beer franchise. World of Beer is the ultimate craft beer haven that offers guests a global beer experience right from the barstool. The original craft beer tavern complements its database of more than 30,000 beers with a signature tavern fare menu featuring a variety of elevated comfort food that provides the perfect marriage of food and beer for an unparalleled experience. Because, the way WOB sees it, guests should do more than drink a beer - they should drink it in. World of Beer encourages guests to drink in the moments they encounter at the tavern, whether it be through the bottle, the glass, the menu, the live music or the company. WOB offers the best craft variety on the planet to the beer aficionado and casual beer fan alike. Taverns are currently open in 21 states.
In 2007, two friends and aspiring businessmen from Pensacola, Florida, Scott Zepp and Matt LaFon, opened the doors of their bar and retail establishment, World of Beer, to the public. Located in the community of Westchase in Tampa, FL, the concept was warmly embraced by the community. In fact, the interest in this unique concept was so profound that inquiries about how others could open a World of Beer in their neighborhood came in sooner and more frequently than Matt and Scott had anticipated. After much thought, they decided that the most effective way to bring their experience and concept to other communities was to grow the business through franchising. Then in 2010, Scott and Matt joined forces with former Outback Steakhouse president Ben Novello and former Outback Steakhouse Executive Jim Pollard to help take the brand national. Ben helms the company as CEO alongside Scott, Matt and Jim.
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