Survey: 73% of Businesses Hit by Tariffs

Business owners are navigating rising tariffs and ongoing cash flow pressure, yet most still expect to grow. That's according to Fora Financial's "2026 Business Insights Trends Report," which examines the economic forces shaping how business owners are operating this year.

Seventy-three percent of respondents say tariff and trade policies are affecting their operations with 66% citing higher supply costs, 41% reporting reduced margins, and 40% raising prices as a result.

Cash flow remains the top concern for the second consecutive year. It was cited by 55% of business owners. More are turning to financing to manage through uncertainty. Thirty-eight percent sought additional funding to offset inflation while seasonal cash flow needs have become a more prominent driver of borrowing, according to the survey.

Despite these pressures, optimism remains steady with 76% of respondents expecting revenue growth over the next 12 months, nearly unchanged from last year. Businesses already using AI appear particularly well positioned. Those expecting strong growth are more than three times as likely to be using AI tools compared to those expecting a decline. Overall, 39% of business owners are currently using AI, primarily for marketing content creation, data analysis, and customer service.

"Two things stood out in this year's data," said Jared Feldman, CEO of Fora Financial. "Business owner optimism hasn't changed even with a completely different set of challenges. And the companies already using AI are far more likely to expect strong growth. That's a clear signal of where the competitive gap is opening."

The full 2026 report is available at forafinancial.com/business-insights/.