Consumer Marketing News, Views, and Reviews: July 2022

Welcome back to our monthly news roundup for franchise consumer marketers. Whether Covid is finally behind us or a summer surge awaits, the changes it brought are here to stay and businesses will be adjusting for years to come. If you have news items, trends, reports, or studies you think will be useful to CMOs and our other franchise consumer marketing readers looking to navigate the new future, please forward them our way! And now, the news…

…ON THE TECH SIDE

The Most Successful Restaurants in 2021 Grew Their Omnichannel Technology, Not Their Units

New Study Finds Digital Is Starting Point for More than 85% of Customers

Why a CMO-CFO Alliance Is a Crucial Piece of the Digital Transformation Puzzle

Dave & Buster’s Tests Automated Checkout Technology at Florida C-Store Micromarket

Study: How 1,000 Americans Use Their Smartphones on Vacation

…IN THE MARKETS

Cooling Consumer Spending Points to Further Economic Slowdown

Diners Start to Pull Back on Eating Out as Casual Chains Raise Prices

High Cost of Airfare More Likely than Gas Prices To Hurt Travel Recovery

High Gas Prices Are Weakening Customer Traffic at C-stores

Gen Z Isn’t that Into Dining Out – Here’s How Restaurants Are Chasing Them

New Research Sheds Light on the Shopping Habits of Gen Z

Tailor Your Marketing for Different Generations; Gen Z On Track To Become Most Educated 

Chick-fil-A Tops Consumer Satisfaction Study for 8th Consecutive Year

Being a Virtual Restaurant Regular Customer Has Its Perks

House Data Privacy Bill Raises Concerns for Restaurants

Sweetgreen Tests a New Loyalty Program Named Rewards and Challenges

BurgerFi and Anthony’s Coal-Fired Pizza & Wings Launch Co-Branded Visa Card

Unredeemed Gift Cards Are Bonus Points for Retailers

Burger King Debuted 2 New Plant-Based Impossible Offerings on June 27

Hangry Planet, U.S.’s First 100% Plant-Based Convenience Store, Opens in California

Western Brands Are Up for Grabs in Sanctioned Russia

Companies Find Leaving Russia Difficult, Though Many Are Trying