Franchise UPDATE Launches Area Developer Magazine

Contact: Sherri Fishman, Fishman Public Relations, (847) 945-1300, ext. 222 or sfish@fishmanpr.com

FOR IMMEDIATE RELEASE

Nation's franchise recruitment leader unveils first publication to target multi-unit franchisees

San Jose, CA - Franchise UPDATE, an industry-leading information resource that educates the franchise community through publications, conventions and research, today announced the launch of Area Developer magazine, a four-color, high-gloss quarterly publication offering business solutions for multi-unit and multi-brand franchisees.

Area Developer targets the largest 10,000 multi-unit and multi-brand franchise owners and operators in the U.S. The publication's editorial focus includes real estate, finance, legal, best practices, sales, human resources, technology, growth strategies, exit strategies, incentives and management structure. Each of the magazine's quarterly issues will also provide case studies, CEO profiles, industry statistics and trend pieces written by contributing writers from across the country.

"Franchise UPDATE is thrilled to launch the first vehicle to address the unique issues faced by entrepreneurs who are building an organization with multiple units and brands," said Therese Thilgen, president and chief content officer of Franchise UPDATE, further noting that the needs of multi-unit franchisees are vastly different from those of a single operator. "This magazine delivers vital information and business solutions to help 'area developers' make informed decisions to strengthen franchise systems, grow their brands and achieve their business objectives."

About Franchise UPDATE


Founded in 1988, Franchise UPDATE is one of the country's premier franchise information companies, operating divisions in publishing, executive conferences and the Internet. Franchise UPDATE produces the leading independent franchise trade magazine, Franchise UPDATE, which reaches 90 percent of expanding U.S. franchisors. It also produces franchise surveys and research designed for franchisors. The conference division produces two programs, The Multi Unit Franchise National Development Conference & Expo and the Franchise Development & Leadership Conference for Franchise Executives.

For more information about editorial content, call 800-289-4232, ext. 206 or email tjt@franchise-update.com.

For more information about advertising content, call 800-289-4232, ext. 207 or email dennism@franchise-update.com.

Published: March 18th, 2004

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