HubSpot Online Marketing Guide: Something for Everyone

There's something for everyone and anyone involved in marketing in an e-book from Hubspot and social media guru David Meerman Scott. The e-book, The Ultimate "How-To" Marketing Guide: Discover the Keys to Successful Marketing Online, consists of 20 chapters based his online video series. In the introduction, Meerman writes:

"Before the web came along, there were only three ways to get noticed: pay for expensive advertising, beg the mainstream media to tell your story for you, or hire a sales staff to bug people one at a time about your products.

"Now we have a better option: publishing interesting content on the web that your buyers want to consume. The tools of marketing have changed. The skills that worked offline to help you buy, beg, or bug your way in are the skills of interruption and coercion. Online success comes from thinking like a journalist and a thought leader."

And, he adds, "We've designed this e-book to make it easy to quickly identify nuggets of inspiration to drive success at your business. Enjoy."

To help you decide if there are any nuggets for you, here's a list of the chapters in the e-book, which is available free online:

  • How to get found online as a local business
  • How to use your email list effectively
  • How to optimize your press release
  • How to ask your boss to reduce traditional marketing
  • How to keep up with the competition
  • How to learn from companies outside your industry
  • How to measure online marketing
  • How to make the most of web ads
  • How to deal with negative comments
  • How to write an e-book for business
  • How to crowdsource videos for business
  • How to use the web to optimize offline events
  • How to keep up with news and emerging trends
  • How to create an effective buyer persona
  • How to find time to create content
  • How to optimize your Twitter presence
  • How to choose images for your website
  • How to qualify leads for your sales team
  • How to leverage paid media
  • How to kick-start your mobile marketing
Published: June 20th, 2012

Share this Feature

Comments:

comments powered by Disqus
Golden Corral
ADVERTISE
SPONSORED CONTENT

Franchisor Topics »

Premium Services

Franchise Leadership & Development Conference Business Opportunity

Franchise Leadership & Development Conference
Oct. 10-12, 2018 Intercontinental, Atlanta, GA. Over 350 franchise...

Xivic Business Opportunity

Xivic
XIVIC IS YOUR FRANCHISE DIGITAL PARTNER. Empower your customers. Build...

TSheets Business Opportunity

TSheets
TSheets is the #1 employee rated and requested time tracking software on...

IMN Business Opportunity

IMN
IMN creates engaging and relevant lifestyle, entertainment, and industry...

ApplePie Capital Business Opportunity

ApplePie Capital
ApplePie Capital provides a fresh new approach to franchise financing that...

Silvercrest Advertising Business Opportunity

Silvercrest Advertising
Silvercrest Advertising has created a one-stop shop solution for all of...

Vya Business Opportunity

Vya
Engaging franchisees in local marketing takes more than just technology....

Management 2000 Business Opportunity

Management 2000
Management 2000 serving Franchisors since 1981. Our expertise: Granting...


Franchise Update Magazine

A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.

Subscribe to Franchise Update Sales Report

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)