There's something for everyone and anyone involved in marketing in an e-book from Hubspot and social media guru David Meerman Scott. The e-book, The Ultimate "How-To" Marketing Guide: Discover the Keys to Successful Marketing Online, consists of 20 chapters based his online video series. In the introduction, Meerman writes:
"Before the web came along, there were only three ways to get noticed: pay for expensive advertising, beg the mainstream media to tell your story for you, or hire a sales staff to bug people one at a time about your products.
"Now we have a better option: publishing interesting content on the web that your buyers want to consume. The tools of marketing have changed. The skills that worked offline to help you buy, beg, or bug your way in are the skills of interruption and coercion. Online success comes from thinking like a journalist and a thought leader."
And, he adds, "We've designed this e-book to make it easy to quickly identify nuggets of inspiration to drive success at your business. Enjoy."
To help you decide if there are any nuggets for you, here's a list of the chapters in the e-book, which is available free online:
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