SEO: "If You're Not on Page One of Search Results, You Don't Exist"

How's your SEO effort going? You're measuring everything, have a clear idea of the ROI, and your company always comes up near the top of page one, right? Right.

However, if you're like many of the 442 marketing and sales decision-makers and practitioners worldwide who responded to a recent survey, you still have plenty of room for improvement. The "SEO Marketing Benchmark Summary Report" from Ascend2 and its research partners (April 2014), asked 9 questions about the most challenging obstacles to SEO success in the year ahead and how those marketers plan to overcome them.

According to the report, here's one important reason to take SEO seriously: "If you're not on page one of search results, you don't exist." Since most purchase decisions - whether by consumers or franchisee candidates - begin with an online search, the report continues, this is why the C-suite is paying so much attention to their organization's natural search rankings.

Here are the responses from five of the nine questions from the free, downloadable report:

What are the most important objectives for your SEO strategy in the year ahead?
55% - Increase lead generation
55% - Increase web traffic
53% - Improve natural search rankings
35% - Increase traffic conversion rates
29% - Improve brand awareness
24% - Attribute sales revenue to SEO
21% - Increase content development
14% - Improve analytics and reporting

What are the most challenging obstacles to achieving important SEO objectives?
44% - Limited SEO budget
40% - Limited SEO skills in-house
32% - Understanding search algorithms
30% - Lack of an effective strategy
29% - Attributing sales to SEO
27% - Optimizing content with keywords
26% - Lack of quality content
18% - Identifying new keywords

What are the most effective SEO tactics you company uses to achieve objectives?
57% - Quality content creation
46% - Keyword research/management
37% - Frequent website updating
34% - Social media integration
28% - Frequent blogging
25% - Link building
17% - Local search optimization
  9% - Mobile search optimization

What are the most difficult SEO tactics to execute?
47% - Quality content creation
44% - Link building
32% - Frequent blogging
29% - Keyword research/management
29% - Frequent website updating
26% - Social media integration
21% - Mobile search optimization
13% - Local search optimization

Which best describes the resources used to plan and execute SEO?
45% - Combination of outsourced and in-house
44% - In-house resources only
11% - Outsourced to an agency or consultancy

Ascend2 partners with marketing agencies and marketing technology firms to generate new business opportunities through its turnkey Research Partner Programs, using integrated research, content creation, and research-based demand generation. Research benchmarks reports for 2014 include content marketing, email marketing, marketing and sales alignment, organic search (SEO), brand marketing, website redesign, inbound marketing, mobile marketing, and paid search (PPC). Learn more at

Published: May 6th, 2014

Share this Feature


comments powered by Disqus
Golden Corral

Franchisor Topics »

Premium Services

ApplePie Capital Business Opportunity

ApplePie Capital
ApplePie Capital provides a fresh new approach to franchise financing that...

Hot Dish Advertising Business Opportunity

Hot Dish Advertising
From lead generation to increasing sales, Hot Dish Advertising is the pro...

Xpressdocs Business Opportunity

Xpressdocs' proprietary marketing platform houses a diverse mix of...

Silvercrest Advertising Business Opportunity

Silvercrest Advertising
Silvercrest Advertising has created a one-stop shop solution for all of...

SOCi Business Opportunity

SOCi is a leading, next-generation SaaS solution for social media...

AXIS Integrated Business Opportunity

AXIS Integrated
With over 25 years of experience in the franchise industry, AXIS...

Franchise Leadership & Development Conference Business Opportunity

Franchise Leadership & Development Conference
Oct. 10-12, 2018 Intercontinental, Atlanta, GA. Over 350 franchise...

HigherMe Business Opportunity

HigherMe was founded by a former multi-unit franchisee to optimize the...

Franchise Update Magazine

A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.

Subscribe to Franchise Update Sales Report

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)