About Booster Juice
The first Booster Juice was opened in Sherwood Park, Alberta in November 1999 by Dale Wishewan, Booster Juice President & CEO, a guy who thought it would be a good idea to sell smoothies in the middle of a Canadian winter. Turns out, taste trumps temperature, and today there are over 300 locations worldwide. Booster Juice serves its intensely loyal customers a delicious, convenient and nutritious alternative to fast food. In addition to their signature smoothies, their menu offers fresh-squeezed juices, hot food, and snacks. A vibrant brand that attracts an active clientele, Booster Juice has been honoured with a number of consumers' choice and business awards over the last 16 years.
The founders of Booster Juice have had many successes in business over the years. During those experiences, they have come to realize that there are many ways to return profits to owners while making everyone involved successful. Returning profits at the expense of employees or Franchise Partners is an unacceptable business plan to them. Many Franchise Partners extract the majority share of the profits and constantly look for ways to increase their corporate income. Our founders aimed their sites at tearing down those practices when they created Booster Juice. To them, the spice of life is finding ways to bring as many people as possible along with them in the path of financial independence and quality of life.
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