FRANCHISE Update Magazine Issue II, 2024: The X Factor Of The Customer Journey
FRANCHISE Update Magazine: The X Factor Of The Customer Journey

Q2 | 2024

The X Factor Of The Customer Journey

Franchisors emphasize personal customer journeys

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"Protect, Educate, and Nurture" Celebree School's Richie Huffman trusts his values
As founder and CEO, Richie Huffman has overseen 3 decades of Celebree School success
Kerry Pipes
"Heavy Franchise Development" Empower Brands' CEO Scott Zide expects significant growth
Scott Zide, CEO of Empower Brands, says it's time to focus on expansion
Kerry Pipes
Franchise U is in Session: Yum! Brands and the University of Louisville collaborate to change lives
University of Louisville's Yum! Center for Global Franchise Excellence trains franchising's next generation
Helen Bond
Call to Action: The fight against joint employer continues
Direct engagement with lawmakers is essential to successful policy outcomes
Matthew Haller
"A Marketer's Dream" Walk-On's Sports Bistreaux CMO Laurie Curtis embraces authenticity
Walk-On's Sports Bistreaux CMO Laurie Curtis says focusing on guests builds authentic connections
Kerry Pipes
CMO Roundtable with Premium Service Brands' Chief Marketing Officer, Madeleine Zook 
Marketing professional Madeleine Zook from Premium Service Brands discusses how teamwork elevates the guest experience
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CMO Roundtable with Zaxby's Chief Marketing Officer, Patrick Schwing
Marketing professional Patrick Schwing from Zaxby's discusses how teamwork elevates the guest experience
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CMO Roundtable with Buzz Franchise Brands' Chief Marketing Officer, Angela Zerda Paules
Marketing professional Angela Zerda Paules from Buzz Franchise Brands discusses how teamwork elevates the guest experience
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CMO Roundtable with Moran Family of Brands' Chief Marketing Officer, Amanda Maquet
Marketing professional Amanda Maquet from Moran Family of Brands discusses how teamwork elevates the guest experience
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Political Noise: Expect the 2024 election to disrupt digital media 
The 2024 election will present unique challenges for advertisers and marketing professionals
Jack Monson
A Customer Experience Revolution: How AI can create a competitive advantage
AI is transforming customer service by taking over tasks traditionally done by humans
John DiJulius
The Power of Geofencing
If you thought geofencing was too complicated and expensive, think again
Allen Warren
New Horizons: Nontraditional locations go where the guests are 
Nontraditional locations offer franchisors new ways of reaching customers but come with pros and cons
M. Scott Morris
Challenge the Pros: Ammy Harrison discusses emphasizing the customer experience
Executive Ammy Harrison with Penn Station East Coast Subs discusses the customer experience
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Challenge the Pros: Tim Arpin discusses emphasizing the customer experience
Executive Tim Arpin with Scooter's Coffee discusses the customer experience
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Challenge the Pros: Rich Roneree discusses emphasizing the customer experience
Executive Rich Roneree with Bodybar Pilates discusses the customer experience
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Challenge the Pros: Michael Weaver discusses emphasizing the customer experience
Executive Michael Weaver with Pearle Vision discusses the customer experience
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Building Rapport: Making prospects feel valued, understood, and connected
Selling to franchisees includes building relationships and fostering trust
Evan Hackel
Hospitality Hubs: Travel centers offer unique opportunities
The modern travel center is a far cry from the traditional image of a truck stop
Paul Wilbur
Unusual Places, Unusual Reasons: Touring nontraditional locations around the globe
In other countries, franchise units can be found in exotic spots
William Edwards
Recruitment Guardrails: Structure improves predictability for signings and revenue
Franchise recruitment requires guardrails to keep the process on track
Art Coley
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