FRANCHISE Update Magazine Issue II, 2024: The X Factor Of The Customer Journey
FRANCHISE Update Magazine: The X Factor Of The Customer Journey

Q2 | 2024

The X Factor Of The Customer Journey

Franchisors emphasize personal customer journeys

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As founder and CEO, Richie Huffman has overseen 3 decades of Celebree School success
Kerry Pipes
Scott Zide, CEO of Empower Brands, says it's time to focus on expansion
Kerry Pipes
University of Louisville's Yum! Center for Global Franchise Excellence trains franchising's next generation
Helen Bond
Direct engagement with lawmakers is essential to successful policy outcomes
Matthew Haller
Walk-On's Sports Bistreaux CMO Laurie Curtis says focusing on guests builds authentic connections
Kerry Pipes
Marketing professional Madeleine Zook from Premium Service Brands discusses how teamwork elevates the guest experience
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Marketing professional Patrick Schwing from Zaxby's discusses how teamwork elevates the guest experience
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Marketing professional Angela Zerda Paules from Buzz Franchise Brands discusses how teamwork elevates the guest experience
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Marketing professional Amanda Maquet from Moran Family of Brands discusses how teamwork elevates the guest experience
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The 2024 election will present unique challenges for advertisers and marketing professionals
Jack Monson
AI is transforming customer service by taking over tasks traditionally done by humans
John DiJulius
If you thought geofencing was too complicated and expensive, think again
Allen Warren
Nontraditional locations offer franchisors new ways of reaching customers but come with pros and cons
M. Scott Morris
Executive Ammy Harrison with Penn Station East Coast Subs discusses the customer experience
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Executive Tim Arpin with Scooter's Coffee discusses the customer experience
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Executive Rich Roneree with Bodybar Pilates discusses the customer experience
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Executive Michael Weaver with Pearle Vision discusses the customer experience
Franchise Update Magazine
Selling to franchisees includes building relationships and fostering trust
Evan Hackel
The modern travel center is a far cry from the traditional image of a truck stop
Paul Wilbur
In other countries, franchise units can be found in exotic spots
William Edwards
Franchise recruitment requires guardrails to keep the process on track
Art Coley
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