Wienerschnitzel And Iwin.com Cook Up 'Wiener Net Madness'
LOS ANGELES (Thursday, March 16, 2000) - iwin.com has teamed up with Wienerschnitzel, the world's largest hot dog chain, for "Wiener Net Madness, Powered by iwin.com," a free online basketball tournament game giving players the chance to win such prizes as a trip for two to the 2001 Men's College Basketball Tournament Finals, one of 6,000 chili dogs, a Philips/TiVo Personal TV(TM) Receiver -- so winners never have to miss a moment of the action again -- and more. The announcement was made by Mark Stroman, Senior Vice President, Sales and Marketing for iwin.com and Tom Amberger, Director of Marketing for Wienerschnitzel.
With more than one thousand winners in each of the tournament's six rounds and up to six contest entries per player, "Wiener Net Madness" is one of the most "winnable" games based on the 2000 Men's College Basketball Tournament. Players at iwin.com have the chance to project the tournament's outcome once during each round of play, providing each player with up to six chances to win, rather than just one. "Hot-doggers" whose early picks are accurate will earn points for each correctly predicted game, and have the best shot at winning the "Wiener Net Madness" Grand Prize. The Grand Prize includes a trip for two to the 2001 Men's College Basketball Tournament Finals, $500 cash and a TiVo unit. Even players whose early-round picks don't "cut the mustard" will be able to "ketchup" with the competition and vie for the bounty of prizes to be awarded at the end of each round, including $500 cash, two TiVo units and 1,000 Wienerschnitzel Chili Dog coupons.
"With 'Wiener Net Madness,' we've extended the iwin.com games-for-prizes experience to sports fans and made it easier than ever for our more than 3.5 million weekly players to become winners," said Stroman.
"'Wiener Net Madness' delivers a great combination of fun and competition to a targeted audience of online sports fans. By engaging iwin.com's enormous community of game players with the Wienerschnitzel brand, we expect to build online awareness of our products which will translate to an increase in traffic to our restaurants," said Amberger.
In "Wiener Net Madness," iwin players guess the winning team in each game of the 63-game Men's Basketball Tournament. By correctly predicting the winner of each game, players accumulate points over the duration of the tournament. At the end of each round, the top point-earner will be awarded $500 in cash, two players will be randomly selected to win a TiVo unit, and one thousand randomly selected entrants will receive a coupon redeemable for one Wienerschnitzel Chili Dog. After the final game of the tournament on April 3, the player who has accumulated the most points will be awarded the Grand Prize. Points are awarded based on the degree of foresight involved in each prediction. For example, a player correctly predicting the winner of the final round game before the first round of the tournament earns significantly more points than a player making the same prediction just before the final round. Because "Wiener Net Madness" rankings are based on the cumulative number of points earned, players entering during every round have the opportunity to accumulate more points toward winning the Grand Prize than those who play only once. Any ties will be decided by random drawing.
For each correct prediction, players also earn "icoins," which are points redeemable at iwin.com for entries in dozens of daily, weekly and monthly raffles for cash and other valuable prizes. "Wiener Net Madness" also includes an optional "overtime period" in which players earn additional icoins by answering a short questionnaire about their quick service food preferences and television viewing habits.
iwin will promote "Wiener Net Madness" online with more than two million e-mails to its registered users and more than two million targeted banner impressions on iwin and other Internet websites. Wienerschnitzel, the world's largest hot dog chain, will tag its television spots in selected markets, display P.O.P. materials in its more than 300 stores and distribute 1.5 million promotional bag stuffers with to-go orders.
"Wiener Net Madness" continues through the final game of the Men's College Basketball Tournament on April 3.
Founded by John Galardi in 1961, with a single hot dog stand in Wilmington, California, Wienerschnitzel is one of the real pioneers of the quick service food industry. Having successfully carved out a niche with hot dogs, Wienerschnitzel serves more than 84 million hot dogs annually and is famous for its delicious 39-year proprietary chili recipe including menu favorites such as Chili Dogs, Chili Cheese Dogs and Chili Cheese Fries. Based in Newport Beach, Wienerschnitzel has more than 300 stores in 10 states.
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