Cici's Pizza Buffet Concept Arrives In The Chicago Area
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Cici's Pizza Buffet Concept Arrives In The Chicago Area

CHICAGO (Wednesday, April 19, 2006) - CiCi's Pizza introduces a new concept in pizza dining to the Chicago metropolitan area—the unbelievable buffet. CiCi's appeal is straight forward—an all-you-can-eat buffet of 16 different kinds of fresh, hot, delicious pizza, as well as pasta, salad, and desserts for $4.49 per person. In addition, kids three and under eat free. The pizza buffet concept most recently debuted with a new store in Plainfield, Illinois.
"We're not replacing Chicago-style pizza. We're offering a different concept—an unbelievable pizza buffet that you have to experience first hand," says Todd Davies, owner of the Plainfield CiCi's franchise. "We are family-oriented, and our concept is perfect for the community of Plainfield. You can feed your family of four for under $20 in a relaxed, kid-friendly environment." Davies, who previously owned CiCi's Pizza franchises in Houston and North Carolina, is excited about the opportunities for growth in the Chicago market. "Sure, there's a lot of pizza here, but no one else is doing a pizza buffet," says Davies. "Customers love having all the choices."
Founded in Plano, Texas, in 1985, CiCi's Pizza leads the industry in the pizza buffet category. CiCi's extensive buffet features 16 different kinds of pizza, including specialty pizzas such as Spinach Alfredo, Sicilian Deep Dish, Classic Chicken, Mexican Style Ole, Macaroni and Cheese, Barbecue, Zesty Veggie, and Alfredo along with traditional favorites like pepperoni and ham. CiCi's also features fresh pasta with a choice of marinara or Alfredo sauce, an extensive salad bar, and three delicious desserts, including brownies, apple crumb pizza and cinnamon rolls.
The explosive growth of CiCi's Pizza is fueled by its unique vision—a family-oriented restaurant that serves delicious pizza, pasta, salad and dessert at affordable prices. CiCi's mission is to exceed each guest's expectation in food, service and cleanliness, all within their low all-you-can-eat buffet for $4.49 price point.
"When our guests enter any CiCi's restaurant they experience the 'WOW' effect of our restaurants—there's pizza, pastas, salad and desserts all fresh and all for $4.49. Our challenge as operators is proving to our customers that they can have great quality at that price. Once our guests truly experience our food and service, they become believers," says Craig Moore, president of CiCi's Pizza.
CiCi's Pizza continues its rapid momentum. The company has 335 new units under contract, facilitating the goal of 1,000 CiCi's restaurants by 2010. One hundred of these new restaurants are slated to open by the end of 2006 by single-unit and multi-unit franchise operators. Currently located in the Midwest, South and Southeast, expansion plans call for development in new markets throughout the Midwest, East and Southwest. In 2005 CiCi's growth reached 17 percent, increasing the brand to 580 restaurants in 26 states. Over the past three years, CiCi's has opened nearly 220 new locations in new and existing markets.
Industry professionals have taken notice of CiCi's success. For the past two years, Nation's Restaurant News ranked CiCi's as number one for sales and unit growth in the pizza chain category. StartupJournal.com, The Wall Street Journal's guide for entrepreneurs, ranked CiCi's as one of the top 25 highest-performing brands in the nation. Franchise Today ranked CiCi's Pizza in the top 200 of all franchise concepts. The concept has received numerous other honors including recognition from Corporate Research International for best customer service in 2005; a gold award from Restaurants & Institutions in its annual consumer choice in chains survey in the pizza category; Pizza Enterprise Industry of the Year in 2004 by Pizza Marketing Quarterly magazine; and a top rating in 2003 and 2004 in the Italian restaurant category for Entrepreneur magazine's Annual Franchise 500.
For more information, visit www.cicispizza.com.

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