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Elegant Entertaining The Easy Way With Innovative Take-Home Treats

(Columbia, Md. April 24, 2006)-It's official, dining out is out. Well, not out, exactly, but no longer the mainstay of the American family. Dining "in" is in, whether doing the home cooking yourself or taking advantage of the myriad take-out options now available.

Need proof? Look no further than the proliferation of specialty food and cooking television shows, particularly those focused on how to prepare easy, elegant meals. Whether feeding a family of four or hosting a large dinner party, providing guests with a delicious and memorable meal is the focus of many popular television shows-and American families. And while the reality of preparing gourmet meals may be a pipedream for many, the popularity of the programs underscores both the desire to serve elegant, wholesome meals, and the need for a helping hand.

For those skeptics requiring empirical evidence, consider a recent survey by the Yankelovich Monitor©, which tracks American values, attitudes and motivations. The survey found that nearly 60 percent of Americans regularly host get-togethers with family and friends, and 50 percent regularly host barbecues and cookouts. The same study also revealed that while entertaining in the comfort of one's home is on the rise, Americans are spending more time at work and less time at home.

From serving simple fare to haute cuisine, the pressure is on to provide the perfect meal… a feast for the tongue with less time than ever to achieve it. So where does that leave the happy, would-be host or hostess?

Several high-end food retailers are coming to the rescue, creating innovative new "to-go" products to save the day for busy at-home chefs. For example, since no meal is complete without dessert, MaggieMoo's Ice Cream and Treatery now offers a Home & Office Treatery-a custom-selected assortment of its super-premium ice cream flavors and fresh mix-ins, conveniently packaged for take-home enjoyment.

"When you have guests, you want the taste of homemade, whether you made it yourself or not," asserts Jon Jameson, CEO of MaggieMoo's International. "MaggieMoo's fresh ingredients and carefully crafted, small-batch process ensure a rich, tantalizing flavor experience with each spoonful, even at home. Our Home & Office Treatery, which serves up to 12 guests, will make you the star in your own home, or as a guest in someone else's."

About MaggieMoo's Ice Cream and Treatery
Based in Columbia, Md., MaggieMoo's currently operates more than 180 Treateries across the nation. Each location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, the country's first ice cream cupcakes and custom ice cream cakes. MaggieMoo's chocolate, dark chocolate, vanilla, vanilla bean and strawberry ice cream flavors all have been awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award, for taste, texture and overall appearance for eight years running. MaggieMoo's is the only national retail concept to win all five awards.

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