• Home:
• News:
• Mandler's - The Original Sausage Company:

New York Sausage King Retains Newsmark Public Relations To Herald Franchise Launch Of Mandler’s The Original Sausage Company

NEW YORK CITY & BOCA RATON, FL., MAY 8, 2006 - NewsMark Public Relations has been retained by New York Sausage King Ronnie Mandler to herald the expansion of his sausage kingdom, Mandler’s The Original Sausage Company www.Mandlers.com into a nationwide franchise.

“We’re pleased to have been selected to carry the message of Ronnie Mandler’s passion to create the perfect New York Haute Dog and what this can mean for entrepreneurs around the country looking for a business opportunity in a unique restaurant franchise,” said NewsMark CEO Mark Hopkinson.

“Since the opening of this gourmet eatery off New York’s Union Square, Mandler's has attracted an incredible following by refining 11 different recipes for grilled European-style sausage. The extraordinary success of this unique franchise concept offers the perfect small business opportunity for those interested in duplicating and sharing in Mandler’s momentum in the quick serve food industry,” Hopkinson added.

After ten years of trials, research and development, Mandler’s the Original Sausage Co. introduced the revolutionary concept offering delicious European-inspired meals served in an appealing environment, based on an American favorite. Served in between 4 different kinds of fresh baked, slightly crispy buns, the grilled European-style sausage recipes include the traditional Bratwurst and Knockwurst sausages and chicken, veggie, turkey, Andouille, Italian and Kosher beef sausages. Mandler’s specials include the Spanish mix and Mandler’s in a blanket - Andouille sausage with cheese in a crusty pastry.

“There is nothing quite like Mandler’s The Original Sausage Co. While for decades Americans have enjoyed the classic hot dog, frankfurter, frank, weenie, wiener, or dog as a cultural icon, Mandler’s has taken this American phenomenon even further by upgrading it to a delicious high-quality 9 ½” long European-style sausage,” Hopkinson said.

The Old World meets New World charm of Mandler’s restaurant has been artfully captured by Mandler’s wife Tal, an interior designer who merges a traditional European style with a hip New York atmosphere. Floor to ceiling windows, which form the façade of Mandler’s, are a compelling invitation for passers-by to enter. The soft but rich colors of the furnishings and artwork reflect an antique feel accented with bronze moldings, elegant chandeliers and a magnificent handmade mirror that adorns one wall of the restaurant.

Founded by garment industry executive Ronnie Mandler, Mandler's The Original Sausage Co. is the first of what he hopes will be a quick serve franchise of euro-style restaurants poised to change the perception of the quick serve industry in a way that Starbucks wooed coffee drinkers. “I wanted to bring to the U.S. the gourmet sausage meal I have always enjoyed on my trips to Europe but could never find in the U.S.,” Mandler explains. The concept has evolved into a New York phenomenon and a potentially lucrative small business opportunity for restaurant franchises.

###