Little Caesars Pizza Targets Boston For Major Growth

By: Little Caesars Pizza | 0 Shares 478 Reads

DETROIT, Mich – Industry leader Little Caesars, well known for its innovative “Pizza!Pizza!” promotion and more recently, the convenient, value-oriented HOT-N-READY® promotion, has selected Boston as a key market to grow its chain with quality products and outstanding value to customers. “From ‘Red Sox Nation’ to the hallowed halls of its many academic institutions, Boston residents have always appreciated more than clam chowder. Now Little Caesars is bringing the best in carry-out pizza to Boston, and we’re looking forward to growing in this terrific market,” said David Scrivano, president, Little Caesar Enterprises, Inc.

Little Caesars plans to open upwards of 70 locations in the area and surrounding counties including Worcester, Middlesex and Essex and employ approximately 1,600 local residents in 10 years. Currently there are two locations in the Boston demographic area – each serving great tasting Little Caesars pizzas.

“Boston has long been known as the city that loves good pizza,” Scrivano said. “Based on that enthusiasm, as well the lifestyles and buying habits of the city’s expanding population, we chose Boston as an ideal market for Little Caesars franchise expansion. Families are working hard to stretch their budgets and their time. We look forward to offering them a large, fresh hot pizza for $5 that’s ready when Boston consumers are, with no waiting or need to call ahead.”

“I’ve been lending to Little Caesars franchisees, as well as franchisees with other brands for 15 years, and the Little Caesars opportunity is the best I’ve seen,” said Gary Vetter, president, Crossroads Financial, LLC. “Little Caesars offers the opportunity for franchisees to be entrepreneurs, to own their own business and make decisions that impact the bottom line and their futures.”

Development throughout the Boston area is part of Little Caesars’ strategic growth plan to create a strong market presence in prime residential, family-oriented locations. Little Caesars has experienced five consecutive years of significant sales increases and plans to continue this trend by providing a convenient, high quality product with great value for a low cost.

“This is a perfect fit for Boston, which has a history of welcoming entrepreneurs, a strong economy and a diverse workforce with a strong work ethic,” said Bob Mazziotti, senior vice president of franchise development, Little Caesar Enterprises, Inc. “There has never been a better time for entrepreneurs to join Little Caesars and become part of a time-tested system that works.”

In 2005 alone, more than three billion pizzas were sold nationwide. Of the $30 billion U.S. pizza industry, 35% is take-out. Little Caesars is the world’s largest take-out only pizza chain.

About Little Caesars

For more information about prime franchising opportunities with Little Caesars, visit www.LittleCaesars.com or call 1.800.553.5776.

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. Today, Little Caesars is the world’s largest carry-out pizza chain, and one of the top four international pizza chains with restaurants on five continents. Little Caesars is expanding in prime locations across the country, and provides franchisees with ongoing training and support. It has a wealth of experience in all aspects of successful restaurant operation, and has consistently achieved industry “firsts” with product and system innovations. In addition, Little Caesars offers strong brand awareness with one of the most recognized characters in the country, Little Caesar.

Part of the Ilitch Holdings’ family of businesses, the company’s primary business interests in the food, sports and entertainment industries include – Little Caesars Pizza, the Detroit Red Wings, Detroit Tigers, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities.