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FASTSIGNS® Suggests Ways to Make the Most of Exhibits and Displays

By: FASTSIGNS |  0 Shares     120 Reads

CARROLLTON, Texas--(BUSINESS WIRE)--From general promotion of an organization to a company seeking future business prospects, the quality and types of exhibits and displays featured at special events and trade shows can directly affect the desired outcome. With the variety of products in the marketplace and ever growing competition for customer business, companies must find create stronger awareness and stand out among competitors.

"It's not always about finding the latest and greatest invention—but taking something tried and true, and infusing it with new ideas," said Drue Townsend, senior VP of marketing for FASTSIGNS International, Inc. (www.fastsigns.com) "Growing sign and graphic technologies make it easier for companies of all sizes to make the most impact possible while keeping cost and effort low when it comes to their displays."

Pop up displays are ideal because of their quick and effortless setup. With printing technology advances, eye-catching graphics are printed directly on fabric, attached to a plastic display structure and stretched out smooth. Setup takes seconds and the display can be reduced to a fraction of its size for easy transport.

Flexible and easily portable, retractable banner stands remain a favorite. This display option allows for constant transition through use of full-color banners and posters created and easily changed out on the stand to coincide with specific exhibitions and events.

Capture curiosity by applying eye-catching floor graphics that lead to your exhibit, framed by motorized banner stands. Move beyond the traditional by doing away with the standard rectangular banner hung above the booth. Instead, consider hanging a three-dimensional banner, a large, multi-sided hanging structure which comes in a variety of shapes, with key messages or product photos displayed on each side of the form. These constantly moving displays create visual interest and direct consumers' eyes up and at the unique display.

In the past, using high quality graphics for exhibits and displays was only within the budgets of large companies. As cutting edge technology becomes more affordable and new products or styles of existing products are introduced, the quality and range of display options has improved, and so will your bottom line.

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